PS-CP#4

Perform Stakeholder Engagement Analysis

Analytical techniques for plan stakeholder management include analysis of the current state of the stakeholder engagement and forecast of the wanted future state. The common analytical tool utilized for stakeholder engagement analyses is the  stakeholder engagement matrix .  Table 4.1  shows a typical stakeholder engagement matrix of the current and wanted engagement state or level of various stakeholders. The first column of this stakeholder engagement matrix lists stakeholder names, and the remaining columns of the matrix refer to various engagement states or engagement levels of the stakeholders. For example, referring to the  Table 4.1  stakeholder engagement matrix, stakeholder Kevin Brown is currently unaware about the project,and the desire of the project manager is to make him supportive of the project.

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Stakeholder Unaware Resistant Neutral Supportive Leading

Kevin BrownCurrent Desired

Ken Muzio Current Desired

Niels Larsen Current Desired

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Table 4.1: Stakeholder Engagement Matrix

Note

The  PMBOK ®  Guide , 5th Edition lists the stakeholder engagement states/levels as follows:

• Unaware: Stakeholder is  unaware  of project and potential impacts (by project or to project; positive or negative).

• Resistant: Stakeholder is  aware  of project and potential impacts but resistant to change.

• Neutral: Stakeholder is  aware  of project but neither supportive nor resistant to change.

• Supportive: Stakeholder is  aware  of project and potential impacts but supportive to change.

• Leading: Stakeholder is  aware  of project and potential project impacts and champion of change with a goal to ensure the success of the project.

For the project to be successful, it is important to perform this analysis throughout the project life cycle because the stakeholder engagement level may change over time, and some stakeholders may leave the project and some new ones may come in.