Deliverable #1: Research Brief Qualitative and Quantitative
jkrowling09
eBay.docx4
Why eBay Needs A Revitalization, Rebranding, Repositioning and/or Even A Product Overhaul.
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Why eBay Needs A Revitalization, Rebranding, Repositioning and/or Even A Product Overhaul.
eBay provides a diverse customer base for sellers to market products to buyers and attracts sales. However, the platform is faced with significant problems that discourage sales and prompt revitalization, rebranding, repositioning and product overhaul. One major issue relates to the complex rules in the eBay systems and inconsistency in operations. Since eBay is an online platform, the company has strict policies on purchases and sales within its system that make purchasing products a lengthy procedure for customers (Komiak et al., 2008). The systems require users to sign up and provide detailed personal information about users to facilitate financial transactions and deliveries of products. These processes affect operations in eBay, influencing a decline in sales, thus prompting revitalization and repositioning for eBay (Liu & Tang, 2018). Revitalization and repositioning for eBay can be achieved by promoting the platform to ensure more sellers who will provide a larger pool of products in the catalogues at affordable prices.
As a business platform, eBay also needs rebranding and product overhaul to help address the issues of unclear return policies, issues of added fees from sellers, and ensure proper inventory management. eBay continues to face significant challenges from unclear return policies that cause conflict between sellers (Komiak et al., 2008). Poor inventory management also affects its operations due to an unstructured management system for the inventory. eBay also suffers from disputes from its customers arising from added fees by sellers when customers purchase products (Liu & Tang, 2018). These issues affect the profitability of the business due to continued complaints and customer dissatisfaction. Initiating rebranding and product overhaul strategies would help eBay to establish a solid structure to guide its operations, systems and interactions with customers, thus promoting growth.
References
Liu, Y., & Tang, X. (2018). The effects of online trust-building mechanisms on trust and repurchase intentions. Information Technology & People, 31(3), 666–687. https://doi.org/10.1108/itp-10-2016-0242
