marketing strategy presentation

profileduty13
EasyHydroOverview.pdf

SMALL-SCALE SUSTAINABLE MODULAR HYDROPOWER

Generating green

electricity

Enabling carbon

reduction

Designing and supplying innnovative hydro-solutions to recover energy

from existing pipelines and other water flows

Reducing operating

costs

Backed by 10+ years of research

FEATURES

Low-cost turbines (derived from standard water pumps)

Wide range of power for a single unit (1 to 500+ kW)

Flexible configuration (grid connected, off-grid)

Available in a variety of materials to suit differing water qualities

Turbines, valves and generators 100% Made in Italy

Our Technology

For water distribution

and treatment

For the extractive

industry

Water Treatment Plant in Ireland

W a t e r T r e a t m e n t P l a n t I n l e t

Water Treatment Plant in France

W a t e r T r e a t m e n t P l a n t I n l e t

Our Services & products

Feasibility Analysis Assess potential sites economical, technical and environmental feasibility

Engineering & Design Customisation, equipment selection and design of the installation

Equipment Supply Electro-mechanical, Electric and Control and valves

Commissioning Start-up and commissioning

Optimisation Optimal setting of the turbine and control for maximising the performance of the installation

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Focusing on 3 Markets

MINING WATERHYDRO OPERATORS

✔ 100+ sites in UK/IRE alone

✔>200 GWh in Europe

✔ New market for hydro

✔ 100+ suitable sites in Europe

✔ New market for hydro

✔ 15 suitable sites in Europe (underground mines)

Reduced Carbon Road to “Net-Zero”

MINING

HYDRO OPERATORS

Customers Value Proposition

…every customer segment gives a different weight to the two Value Propositions!

Website updates and LinkedIn activities

Participation in Trade Fairs and conferences

Direct email marketing actions

Paid advertisement on search engines tried, but without success

Brochures, material, work of partner companies

Marketing so far...

The customer journey needs time ➢ Typically 1-2 years from concept to sale

Communication with customers is key ⮚ There are advantages and risks in making use of

intermediaries

Limited time and resources from the core team

What’s a hydro?

Where’s the “on” switch?

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Challenges