Analyze Current Security Products and Services

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E-Shelter Facility Service Gmbh

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E-Shelter Facility Service Gmbh: Telecom - Company Profile & SWOT Analysis

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TABLE OF CONTENTS

1 E-Shelter Facility Service Gmbh - Key Employees .................................................................................... 5

2 E-Shelter Facility Service Gmbh - Key Employees Biographies .............................................................. 6

3 E-Shelter Facility Service Gmbh - Major Products and Services ............................................................. 7

4 E-Shelter Facility Service Gmbh - History .................................................................................................. 8

5 E-Shelter Facility Service Gmbh - Locations and Subsidiaries ................................................................ 9

5.1 E-Shelter Facility Service Gmbh - Head Office ......................................................................................................... 9

6 E-Shelter Facility Service Gmbh - Business Analysis ............................................................................. 10

6.1 E-Shelter Facility Service Gmbh - Company Overview .......................................................................................... 10

6.2 E-Shelter Facility Service Gmbh - Business Description ........................................................................................ 10

7 E-Shelter Facility Service Gmbh - SWOT Analysis .................................................................................. 11

7.1 E-Shelter Facility Service Gmbh - SWOT Analysis - Overview .............................................................................. 11

7.2 E-Shelter Facility Service Gmbh - Strengths .......................................................................................................... 11

7.2.1 Strength - Strong Datacenter Solutions .............................................................................................................. 11

7.2.2 Strength - Wide End-User Markets ..................................................................................................................... 11

7.2.3 Strength - Strong Services Portfolio ................................................................................................................... 11

7.3 E-Shelter Facility Service Gmbh - Weaknesses ..................................................................................................... 11

7.3.1 Weaknesses - Limited Scale of Operations ........................................................................................................ 11

7.4 E-Shelter Facility Service Gmbh - Opportunities .................................................................................................... 12

7.4.1 Opportunities - Growing Demand for Cloud Computing ..................................................................................... 12

7.4.2 Opportunities - International Expansion .............................................................................................................. 12

7.4.3 Opportunities - Growth in Entertainment and Media Industry............................................................................. 12

7.5 E-Shelter Facility Service Gmbh - Threats .............................................................................................................. 12

7.5.1 Threats - Intense Competition ............................................................................................................................ 12

7.5.2 Threats - Stringent Regulations .......................................................................................................................... 12

7.5.3 Threats - Increasing IT Complexity ..................................................................................................................... 13

8 Appendix .................................................................................................................................................... 14

8.1 Methodology ............................................................................................................................................................ 14

8.2 Disclaimer ................................................................................................................................................................ 14

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List of Tables Table 1: E-Shelter Facility Service Gmbh - Key Employees ..................................................................................................... 5

Table 2: E-Shelter Facility Service Gmbh - Key Employees Biographies ................................................................................. 6

Table 3: E-Shelter Facility Service Gmbh - Major Products and Services ................................................................................ 7

Table 4: E-Shelter Facility Service Gmbh - History ................................................................................................................... 8

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E-Shelter Facility Service Gmbh

Fast Facts

Headquarters Address Eschborner Landstraße 100,Frankfurt,,D- 60489,Germany

Telephone +49 69 78012110

Fax +49 69 78012139

Website www.e-shelter.de

Ticker Symbol , Exchange Name N/A

Number of Employees 350

Fiscal Year End December

Revenue (US$ million) N/A

SWOT Analysis

Strengths Weaknesses

Strong Datacenter Solutions Limited Scale of Operations

Strong Services Portfolio

Wide End-User Markets

Opportunities Threats

Growing Demand for Cloud Computing Increasing IT Complexity

Growth in Entertainment and Media Industry

Intense Competition

International Expansion Stringent Regulations

E-Shelter Facility Service Gmbh - Company Overview

E-Shelter Facility Service Gmbh (e-shelter) designs, develops and operates datacenters. It offers integrated security services to monitor security and operations of building facilities. It also provides on-site support services such as floor-space management, caretaking, relocation management, and supply and disposal management solutions. In addition, it offers business continuity services to protect customers from data loss and disrupt transactions in the event of an unexpected IT disruption. e-shelter also provides flexible space solutions comprising private suites, cages and racks. Furthermore, it provides e-connect services such as Internet connect, cross connect and datacenter connect. Its datacenters are located in Frankfurt, Munich, Vienna, Zurich and Berlin. Its solutions find applications in various industries such as healthcare, IT, media, telecommunication, and financial services. The company operates as a subsidiary of NTT Communications Corporation. e-shelter is headquartered in Frankfurt, Germany. In June 2015, the company opened its first data center in Austria, which will provide 8,400 sq.m data center space.

Key Competitors

ANEXIA Internetdienstleistungs GmbH

Danube IT Services GmbH

Equinix, Inc. (Ticker: EQIX)

Interxion Holding N.V. (Ticker: INXN)

Telecity Group Plc (Ticker: TCY)

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1 E-Shelter Facility Service Gmbh - Key Employees

Table 1: E-Shelter Facility Service Gmbh - Key Employees

Name Job Title Board Level Since

Dirk Pohl Director - Colocation Services Senior Management

Klaus Hieronymus Director - Security Projects Senior Management

Klaus Rudolph Director - Engineering and Design Senior Management

Kyrill Turchaninov Chief Financial Officer Senior Management 2013

Markus Ecke Director - Data Center Operations Senior Management

Melanie Rittweger Chief Marketing Officer Senior Management

Rainer Stockrahm Director - Customer Management Senior Management

Rupprecht Rittweger Chief Executive Officer Senior Management

Sebastian Brandis Chief Operating Officer Senior Management

Tobias Sternheimer Director - Procurement and Administration

Senior Management

Source: ICD Research

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2 E-Shelter Facility Service Gmbh - Key Employees Biographies

Table 2: E-Shelter Facility Service Gmbh - Key Employees Biographies

Employee Details Biography

Kyrill Turchaninov

Job Title : Chief Financial Officer

Since : 2013

Kyrill Turchaninov has been the Chief Financial officer of the company since 2013. Earlier, he was responsible for the finance division of GE Capital Real Estate from 2003 to 2012. He was appointed as the Head of Finance Department of the data centers and networks business division at Nortel Networks in 1999. He also served as the Head of the Finance Department Sibneft- Noyabrskneftegas, Moskau-Noyabrsk. Mr Turchaninov started his professional career at ABB in Russia.

Melanie Rittweger

Job Title : Chief Marketing Officer

Melanie Rittweger is the Chief Marketing Officer of the company. She served as a Strategy Consultant with the global management consulting firm Booz Allen & Hamilton.

Source: ICD Research

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3 E-Shelter Facility Service Gmbh - Major Products and Services

E-Shelter Facility Service Gmbh is a provider of datacenter solutions and services. The key products and services offered by the company include the following:

Table 3: E-Shelter Facility Service Gmbh - Major Products and Services

Products:

Datacenter Solution

Services:

Technical Space

Flexible Space Solutions

Infrastructure Services:

Power

Cooling

Security Services for Building Facilities

Data Security Service

Floor-Space Management

Relocation Management

Supply and Disposal Management

Office Services

Goods-in and Product Supply

Business Continuity Services

Brands:

e-rack

e-Power rack

e-cage

E-suite

e-area

e-site

Source: ICD Research

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4 E-Shelter Facility Service Gmbh - History

Table 4: E-Shelter Facility Service Gmbh - History

Year Event type Description

2015

Plans/Strategy

The company announced its plans to sell 86.7% of its business to NTT Communications.

2015

Acquisitions/Mergers/Takeovers

NTT Communications Corporation has acquired 86.7% stake of the company.

2015

Corporate Changes/Expansions

The company launched its data center in Vienna, Austria.

2014

Plans/Strategy

The company announced to build eighth data center in Vienna, Austria.

2012

Corporate Changes/Expansions

The company started new datacenter facility with 4,500 sq. m in Russelsheim, Germany.

2000

Incorporation/Establishment

E-Shelter Facility Service Gmbh was established.

Source: ICD Research

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5 E-Shelter Facility Service Gmbh - Locations and Subsidiaries

5.1 E-Shelter Facility Service Gmbh - Head Office

E-Shelter Facility Service Gmbh

Eschborner Landstraße 100

Frankfurt

Zip: D-60489

Germany

Tel: + 49 69 78012110

Fax: + 49 69 78012139

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6 E-Shelter Facility Service Gmbh - Business Analysis

6.1 E-Shelter Facility Service Gmbh - Company Overview

6.2 E-Shelter Facility Service Gmbh - Business Description

E-Shelter Facility Service Gmbh is provider of datacenter solutions. Its datacenters are located in Frankfurt, Munich, Vienna, Zurich and Berlin. Its solutions find applications in financial services, telecommunication, media and digital distribution, cloud and IT, healthcare, and enterprise sectors. The company offers datacenter solutions to ensure protection of customers’ IT and network systems. Its major datacenter solutions include flexible space, infrastructure, and engineering and design. e-shelter provides flexible space solutions ranging from rack storage to developed plot. Its space solutions include rack, power rack, cage, suite, area, and site. The company provides multitier environment infrastructure from level 2 to level 4, apart from providing power supply, air and water cooling, and cold aisle containment at its datacenter campus. It offers engineering and design solutions for building data centers. The company provides detail planning of the project including the services for the construction of the technica l building equipment such as emergency power supply, ventilation and air conditioning technology and security technology. The company classifies its services under six categories: Colocation, Network & Carriers, Security, On-site support, Business continuity and Connectivity services. The Colocation category offers rented spaces for servers and other computing hardware. It provides e-power rack, connectivity services, direct connection to cloud ecosystem and customized on-site services. Under the Network & Carriers category, the company provides connectivity solutions. It offers carrier services for telecommunications network operators, financial services and media and entertainment companies by offering them direct access to DE-CIX, IX-Reach, and leading Ethernet. Under the security category, e-shelter provides integrated security services to monitor the operations and security of the building facilities. It also provides hazard and risk analysis of hi-security properties. It monitors and controls the security equipment of its customers on-site and remotely. Under the On-site-Support category, the company provides technical operations management and maintenance, and facility management services. The category also offers remote hands services to offer support to the client’s technical person. Its services include floor-space management, caretaking, relocation management, procurement and disposal management, office services, and goods-in and product supply. Under the Business continuity category, the company offers second datacenter site for applications and data storage, and alternative workplaces for office and trade functions. It also provides balanced load distribution in the datacenter for distributed production systems, and connectivity services to meet the customer’s performance requirements. Its business continuity services protect customers from data loss and disrupt transactions in the event of an unexpected IT disruption. Under the Connectivity services, e-shelter offers cross connect, datacenter connect and Internet connect services. It is a carrier-neutral supplier of datacenter services and allows the customers to have Internet access services from any carrier at e-shelter datacenter campus. Its datacenter connect facilitates high performance connection between two e-shelter datacenters.

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7 E-Shelter Facility Service Gmbh - SWOT Analysis

7.1 E-Shelter Facility Service Gmbh - SWOT Analysis - Overview

E-Shelter Facility Service Gmbh is a provider of datacenter solutions and services. Strong datacenter solutions, wide end- user markets and services portfolio are the company’s main strengths, whereas limited scale of operations remain major areas of concern. In the future, intense competition, increasing IT complexity and stringent regulations may affect its growt h. However, growing demand for cloud computing, international expansion and growth in entertainment and media industry are likely to provide growth opportunities to the company.

7.2 E-Shelter Facility Service Gmbh - Strengths

7.2.1 Strength - Strong Datacenter Solutions

The company operates datacenters at seven locations in Germany and Switzerland. It operates approximately 90, 000 sq. m. data center space. It has three data centers in the Frankfurt region with a total of 65,000 sq.m data center space. In Jun e 2015, the company launched it first data center in Austria, which will comprise 8,400 sq. m data center space. The project has been built with an investment of EUR140 million to enhance the capacity of its data centers and to create central internet- and cloud hub for Central and South Europe. Earlier, the company announced its plans to start a new datacenter in Unterschleißheim, Munich, comprising 18,000 sq. m floor space and 5,600 sq. m of datacenter space. The new data center is based on extensive risk analysis to satisfy the high requirements for security and availability. The company has given particular consideration for connection to data networks, provision of electricity and protection against natural hazards during site selection for new datacenters. Strong datacenter operation enables the company to better serve growing demand of its customers, resulting in improved financial performance.

7.2.2 Strength - Wide End-User Markets

Wide end users markets help the company in mitigating risks associated with dependence on select customer. e-shelter provides datacenter solutions and services for financial services, telecommunication, media and digital distribution, cloud and IT, healthcare and enterprise sectors. For Financial services sector, the company offers flexible space with variable power densities and data security through two e-shelter datacenters. The company offers network infrastructure and systems to the telecommunication network operators and Internet service providers (ISPs). For media and digital distribution sector, it offers flexible space having high performance densities in a secure environment with direct connection to Internet hub in Frankfurt, Germany. For healthcare sector, the company offers data protection services and technical infrastructure. It also provides multi-level security measures to protect the IT systems of enterprises. Wide end users markets provides a competitive edge over peers, apart from mitigating the risks associated with dependence on a single segment.

7.2.3 Strength - Strong Services Portfolio

Strong service portfolio helps the company in catering a wide range of customers. e-shelter provides integrated security services to monitor the operations and security for the buildings and building facilities. It also provides hazard and risk analysis of hi-security properties. The company monitors and controls the security equipment of its customers on-site and remotely. It offers on-site-support services such as technical operations management and maintenance, and facility management services. Its services also include floor-space management, caretaking, relocation management, supply and disposal management, office services, goods-in and product supply. In addition, it provides datacenter site for applications and data storage, alternative workplaces for office and trade functions, and connectivity services to cover customer’s performance requirements. Furthermore, it offers cross connect, datacenter connect and Internet connect services. Its cross connect service enables the customer to choose carrier of their interest. Strong service offerings help the company to serve diverse range of customers, which in turn improve its financial performance.

7.3 E-Shelter Facility Service Gmbh - Weaknesses

7.3.1 Weaknesses - Limited Scale of Operations

Limited scale of operations compared to competitors could be a cause of concern for the company. Operations of e-shelter are limited as compared to its competitors Equinix, Inc., ANEXIA Internetdienstleistungs GmbH (Anexia) and Interxion. Equinix, Inc serves wide range of markets and has diverse operations compared to E-shelter. Equinix has datacenter

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colocation space over 130,000 sq. m and has presence in 33 markets across five continents. It offers high integrated solutions such as wireless area network (WAN) optimization and Disaster recovery services. In addition to serving traditional sectors, the company offers services to E-commerce industries and Government bodies. Interxion operates 39 data centers in 11 countries. The company offers solutions for private cloud connection and data analytics. Anexia has 58 data centers across five continents. In comparison with Equinix, Inc., Anexia and Interxion, the company has limited geographical presence and limited product offerings. Limited geographical presence puts the company at a risk as any adverse development in the political, economic or climatic environment of the region may have an adverse impact on its business.

7.4 E-Shelter Facility Service Gmbh - Opportunities

7.4.1 Opportunities - Growing Demand for Cloud Computing

The company stands to benefit from growing demand for cloud computing. According to Infocomm Development Authority of Singapore (IDA), the global market for cloud computing is expected to reach US$241 billion by 2020. Dependency on hard- to-deploy physical servers results in slow response to variable organizational needs, which drives organizations and government agencies worldwide to use Cloud computing. Cloud computing provides easy and cost effective solutions to the organizations to address the need for data storage. Additionally, it offers reliable and easy storage to the telecom and related companies for developing mobile apps. At the same time, it is expected to reduce the IT companies’ spending for data analytics. e-shelter provides flexible space, which helps in developing cloud computing infrastructure. Therefore, positive outlook for cloud computing may increase the demand for the company’s offerings, which may result in improved financial performance.

7.4.2 Opportunities - International Expansion

The company has taken several initiatives to expand its presence in international market. For instance, in June 2015, the company launched it datacenters in the Wienerberg area of Favoriten, Austria. The company invested EUR140 million for the development of datacenters in Vienna. In the first phase of construction, it has built the first datacenters with an approximately 29,000 sq. m. site area. After the completion of all three phases, the company will have total floor area of over 24,000 sq. m. and a total datacenter capacity of 8,400 sq. m. This new datacenter facility may help expanding the company’s presence outside Germany and will create central internet- and cloud hub for Central and South Europe, apart from increasing its market share.

7.4.3 Opportunities - Growth in Entertainment and Media Industry

The growing media and entertainment industry may drive the company’s financial performance. Increasing web content access, pay-TV subscriptions, billboards and increasing production of movies are likely to drive growth in entertainment and media industry. In addition, electronic delivery of movies such as video on demand is expected to see a significant growth. e-shelter provides flexible space and related solutions for the media and digital distribution sector. Therefore, e-shelter may capture the growth opportunities originating from the industry.

7.5 E-Shelter Facility Service Gmbh - Threats

7.5.1 Threats - Intense Competition

Increasing competition may force the company to invest heavily to hold its market position. The competitive factors, which may determine the company's position in the market, include effectiveness of solutions, price, customer service, brand recognition, and effective marketing and sales efforts. Its major competitors include Equinix, Inc., Virgin Terremark and Interxion. These competitors have taken several initiatives to strengthen their presence in market. For instance, Equinix focuses heavily on improving its geographical presence. In July 2014, Equinix, Inc acquired ALOG datacenters of Brazil S.A. to strengthen its presence across Latin America market. In such an environment, the biggest challenge for the company is to sustain sales growth and retain market share.

7.5.2 Threats - Stringent Regulations

The company is required to comply with the stringent regulations at the federal and state levels. Internet-related services, related communication services and information technology, and electronic commerce in the European market are regulated by government. Any amendments in national or EU policy could affect the company’s business operations. The changes in regulation may affect prices and interconnection arrangements. Government also regulates access arrangements related to various types of infrastructure, and privacy requirements through the protection of personal and activities. The company requires investing more in its facilities to meet regulatory requirements, which may affect its operational performance.

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7.5.3 Threats - Increasing IT Complexity

e-shelter offers complex IT solutions to its customers, which makes it prone to various risks arising from IT complexity. For example, in spite of testing and quality control, the company cannot guarantee the absence of shortcomings in the present versions or advanced versions of its products. It may face challenges if products contain undetected errors or if services fail to meet customer expectations. The deployment of products across a wide range of platforms, integration of software with third party software applications and databases are some of the major challenges for the company. e-shelter requires huge investments for successful implementation of software and integration of various product components. It invests in providing training to the staff and partners involved in the implementation of software to ensure technical product expertise for qualified project managers, which increase its operating expenditure. In the integration of emerging technologies and application modes with traditional data centers, the company encounters several challenges in scalability, efficiency, operating maintenance, energy consumption and safety primarily due to the ‘solid-state’ of a traditional data centers. Traditional data centers mostly have an architectural mode with server and storage equipment stacking and external networking. Although virtualization technology provides certain fluidity to computing and storage, input/output (I/O) virtualization can’t be fully completed, which restricts sharing of IT resources between different systems effectively. It limits the system scalability and efficiency, besides wasting energies and increasing the operational maintenance expenses of a data center and causing complicated safety management issues. These complexities restrict the company’s ability to satisfy the requirements of IT infrastructure in the cloud computing and big data era.

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8 Appendix

8.1 Methodology

Progressive Digital Media company reports are based on a core set of research techniques which ensure the best possible

level of quality and accuracy of data. The key sources used include:

Company Websites

Company Annual Reports

SEC Filings

Press Releases

Proprietary Databases

8.2 Disclaimer

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means,

electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Progressive

Digital Media.

The data and analysis within this report is driven by Progressive Digital Media from its own primary and secondary research

of public and proprietary sources and does not necessarily represent the views of the company profiled.

The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the

findings, conclusions and recommendations that Progressive Digital Media delivers will be based on information gathered in

good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such

Progressive Digital Media can accept no liability whatever for actions taken based on any information that may subsequently

prove to be incorrect.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.