E
-
Marketing Plan
Please
follow the below structure and information under each section
while
preparing
the E
-
Marketing Pl
an
–
[as per the rubric attached in
the
Blackboard]
1
.
Introduction:
Focus on the company (first paragraph) and its industry
(second paragraph).
2.
Situation Analysis and SWOT
Profile
:
Focus
on the
micro and macro
environmental factors that the company is facing with special reference to the
company’s online presence. Th
en you need to prepare a SWOT table for the
company
–
list of
S (
Strength of the company),
W (
Weaknesses), O (Opportunities)
and T (Threats).
3.
E
-
Marketing strategic planning:
Focus on company’s segmentation,
targeting, differentiation and positioning st
rategies
especially
for its operations in
online. i.e. what specific customer base the company is targeting by going online,
how it is differentiating from its competitors, and how it is positioning its offers to the
customers’ mind.
It is recommended to s
how a comparative view of the current and
future segmentation, targeting, differentiation and positioning strategies of the firm.
4.
E
-
marketing objectives:
State 2 to 3 e
-
marketing objectives that the
company may wish to achieve in next 1
-
2 years. It c
ould be increasing online
customer base by XX%, as an example.
5.
E
-
M
arketing strategies
–
Part 1
:
Now you need to recommend 4 P
strategies through which the company can achieve the above mentioned objectives
and describe those strategies.
6.
E
-
Marketing strategies
–
Part 2:
Develop a
meaningful social media
(Facebook and/or Instagram) post
(textual or visual)
with
thorough
justifications
in
order to achieve a specific e
-
marketing objective
.
7
.
Implementation
:
In order to implement the planne
d strategies, you need to
execute several relevant activities such as
–
making the website more interactive (as
an example), pursuing AdWords PPC campaign, something like that… Thus,
in this
section,
you need to discuss the relevant activities that are required to execute in
order to implement the 4 P strategies.
8
.
Budget and Evaluation
:
This is more of arbitrary
numbers
than actual
unless
the client is willing to share their numbers with the studen
ts.
You need to guess
realistically how much the company need
s
to spend for all these activities. Then
discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically
E-Marketing Plan
Please follow the below structure and information under each section while preparing
the E-Marketing Plan – [as per the rubric attached in the Blackboard]
1. Introduction: Focus on the company (first paragraph) and its industry
(second paragraph).
2. Situation Analysis and SWOT Profile: Focus on the micro and macro
environmental factors that the company is facing with special reference to the
company’s online presence. Then you need to prepare a SWOT table for the
company – list of S (Strength of the company), W (Weaknesses), O (Opportunities)
and T (Threats).
3. E-Marketing strategic planning: Focus on company’s segmentation,
targeting, differentiation and positioning strategies especially for its operations in
online. i.e. what specific customer base the company is targeting by going online,
how it is differentiating from its competitors, and how it is positioning its offers to the
customers’ mind. It is recommended to show a comparative view of the current and
future segmentation, targeting, differentiation and positioning strategies of the firm.
4. E-marketing objectives: State 2 to 3 e-marketing objectives that the
company may wish to achieve in next 1-2 years. It could be increasing online
customer base by XX%, as an example.
5. E-Marketing strategies – Part 1: Now you need to recommend 4 P
strategies through which the company can achieve the above mentioned objectives
and describe those strategies.
6. E-Marketing strategies – Part 2: Develop a meaningful social media
(Facebook and/or Instagram) post (textual or visual) with thorough justifications in
order to achieve a specific e-marketing objective.
7. Implementation: In order to implement the planned strategies, you need to
execute several relevant activities such as – making the website more interactive (as
an example), pursuing AdWords PPC campaign, something like that… Thus, in this
section, you need to discuss the relevant activities that are required to execute in
order to implement the 4 P strategies.
8. Budget and Evaluation: This is more of arbitrary numbers than actual unless
the client is willing to share their numbers with the students. You need to guess
realistically how much the company needs to spend for all these activities. Then
discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically
Perfect
E-marketingPlan_StructureandGuideline_Revised1.docx
0
