IP unit 2 MKTG628
Armanda181
E-commerceMarketingMUnit1IPMKTG628.pptxE-commerce & Marketing
Armanda Williams
Unit 1 IP MKTG628
11/03/2021
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Introduction
Medical Education Academy (Med ED)
It is an institution based on education health
It is Traditional
The organization is also Privately-owned
Cyber Health College
Online
This presentation explains the vision about the integration of MedEd and CHC
The Medical Academy of Education (Med Ed) is a well-known private health education institution that offers nursing, medical technology, and health care training programs in the United States. The company has a reputation in the traditional on-campus learning market for providing quality skills at an affordable price. For this institutional strategy, MedEd has adopted the motto "Quality Skills at Minimum Billing". Cyber-Health College pioneered the online medical education market in the 1990s. Its founder and CEO, Lucy Vision, Ph.D. Has won the trust of the Education Certification Board and avoided the pitfalls of other dotcoms by developing software applications using intelligent agents as a way to teach students without human intervention. Cyber-Health uses a female voice and a built-in learning interface to patent nursing care facility technology to build student confidence and build strong learning bonds. Educational media regularly praised Cyber-Health for developing a high-tech educational interface. Cyber-Health effectively positions its medical education program as "health education for the digital future" with strong, intensive coursework and user-friendly agent-led online learning. However, this admiration and the success of online health education have attracted a significant number of critics. A coalition of educators in medical programs and other agent-led online health education programs has criticized cyber health for medical knowledge and the inhumanity of medical education. This presentation explains the vision about the integration of MedEd
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Med Ed •
Will entail the provision of quality skills at lowest cost
CHC entails online Healthcare learning
Newly combined mission
Providing quality skills in healthcare for the digital future with minimal costs
Cyber-Health's approach to online e-business education will use digital networks as the primary tool for educating students about healthcare. By accessing the Cyber-Health website and medical education agents, students can take a self-contained, self-paced medical training course without having to go to a physical classroom or use a human instructor. One can participate directly in. Medical learning agents use artificial intelligence to step-by-step research on each student's medical learning needs and improve academic performance through skill-specific virtual course scenarios that cover all aspects of traditional medical education. .. President Lerner is very interested in assessing this futuristic online e-business model for health education programs. In a universe of pinnacle innovation, medication has made innumerable advances. Be that as it may, with regards to addressing patient necessities, patient security, framework effectiveness, and quality upgrades, medical services frameworks are well beneath satisfactory levels. Quality upgrades are intended to further develop wellbeing, productivity, and adequacy. Subsequently, rebuilding the medical care framework requires the utilization of exceptional techniques and apparatuses that are known to add to its improvement. Quality care will be a critical ingredient in this case. The quality skills will also be offered at a minimum cost.
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SWOT Analysis
| Strengths Low cost Accessibility Improving knowledge Innovation bolstering operation | Weakness Shortage of skills The learning capabilities may be restricted Limited market Might be challenging to manage the faculties |
| Opportunity Establishment of new amenities Technology is still growing Continuous learning aspect | Threats Emergence of pandemics Competitions Weak support systems Disadvantaging market trends |
Among the strengths associated with the integration is the provision of quality skills at low prices. This is likely to attract more clients and also encourage the health car providers to carry on with continued education. Another strength is based on accessibility whereby the online platform will create a platform which is accessible to all individuals. the online platform creates a platform whereby all services will be accessible to all individuals that is even the remote users. The weakness associated with the integration is shortage of skills whereby these facility may lack the needed skills to run operations. The learning capabilities might also be restricted. In some case institution might find hard to run and manage the different faculties. Among the opportunities include continuous development in technology thereby creating new opportunities. Among the threats include competition and the emergencies of pandemics which might affect the running of operation of the health care amenity,
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Target Audience
The target audience is adults
Low and middle income earners
Individuals looking for flexible learning platforms
Remote users
As far as the provision of quality skills is concerned, the target audience will mostly be adults. Adulthood is the time of human existence wherein full physical and intellectual development is accomplished. It is for the most part accepted that adulthood starts at 20 years old or 21. The normal age begins at around 40 and proceeds to around 60. the target audience is also low and middle income earners who might be seeking the quality skills due to lack of finances. These individuals are more likely to lack the finances required to access high skill learning platform at lower process. The platform will also target remote users, that is individuals who might not be willing to attend physical classes. Individuals wishing to have flexible learning platforms. The online platforms makes it easier for anyone to attend their classes conveniently.
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Value Proposition(s)/University Brand Image(s) Desired
Allows freedom to choose online or in-seat
• Flexibility
• Diversity
• Affordable prices with minimum bills
The flexibility of online education is often the most compelling factor, as many students choose this path over more traditional education (Stone et al., 2019). While it promises greater convenience and freedom, flexibility itself has a positive effect on the student's overall learning. Flexible learning gives students complete control and responsibility for learning. Instead of coming to class as a requirement, they can also set aside time for their learning. This oversight not only allows them to adjust their learning according to their commitment, but also ensures that they learn at the best possible time. Communication technology tools such as Zoom and Blackboard Collaborate allow students to have more opportunities to express themselves and listen to others. Teachers may also find useful chat tools, audio recordings, and video recordings for lessons that promote culturally sensitive communication. Learning diversity refers to the endless variety of life experiences and qualities that a child brings to formal learning at school. All students with different educational needs have the right to access meaningful and engaging education on the same standards as their classmates. The integration also aims at offering low cost skills thereby making it affordable and at minimum skills.
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Marketing Mix
The 4ps
Product- in this case the products is inform of services which will be the provision of low cost skills
Place-this will be through online platform
Promotion- the services will be advertised through google ads and billboard within the area
Price- the price strategy is provision of low cost quality services
In marketing mix place is a geographic location where a company sells products and services. Location is said to be one of the most important parts of marketing strategy (Goi, 2009). The place where you sell your product is important because you should have your target customers. It doesn't make sense to sell a product to someone who isn't interested in your product or service. In this case, the location will be the online platform. Promotion in a marketing complex means communication aimed at promoting a product, activity, or brand among target customers. To stimulate sales and involve both buyers and sellers. However, promotions are aimed not only at increasing sales, but also at increasing the reputation of the organization. We call it such a PR promotion. Promotion is an important part of the marketing mix. Without talking about the product, the company can't attract customers. It is also used to entice customers to buy products or select a particular brand. In this case, the promotion will be in the form of Google Ads and billboards. The price of the marketing mix is the value you pay in exchange for the products and services your company offers. Price is considered an important part of the marketing mix as it affects the survival and profits of the company. Product prices play an important role in determining a company's success. Low prices are a pricing strategy.
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E-Business online Vision
Provision of online courses
Through subscriptions learning
Freemium
Through Direct sales
Online classes are courses offered online. These are usually done through a learning management system. This system allows students to see the course's syllabus and progress and communicate with other students and the course's instructors. Online classes are usually conducted at a personalized pace, giving you more flexibility in providing coursework. Freemium is a business model in which a company provides users with basic or limited functionality for free and charges a premium for additional or advanced features. Subscription learning, as the name implies, provides subscribing users with an intermittent stream of learning-related dialogue. These learning-related interactions, called "nuggets," include a variety of learning-related activities such as content presentations, diagnostics, script-based questions, support materials, thought-provoking questions, assignments, and discussions. Nuggets are usually short, usually delivered in less than 5 minutes and delivered to the recipient using push technology. Via email, text messages, mobile phone alerts, desktop notifications, or other forms of prompts. Nuggets are intentionally scheduled to work overtime to support learning, using findings related to the interval effect. Students subscribe (or subscribe) to one or more sets of learning nuggets called "streams.“ the organization will also employ direct sales strategy whereby the clients will be subjected to the courses.
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E-Business and Healthcare Info
Exchange
Information sharing will abide by HIPAA laws
Records will be quick to access
Reduce costs
Improved care which will be facilitated by error reduction
For access controls Dynamic Authorization Framework for Multiple Authorization Types (DAFMAT) will be used
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that requires the development of national standards to protect sensitive patient information from disclosure without the consent and knowledge of the patient. What are the three HIPAA rules? HIPAA rules and regulations consist of three main components: HIPAA privacy rules, security rules, and breach reporting rules (Assistance, 2003). Under the HIPAA Act, entities do the following: Guarantees the confidentiality, integrity, and availability of all electronic PHIs that you create, receive, maintain, or send. Identify and protect against reasonably foreseeable threats to security or information integrity. Protects against reasonably expected improper use or disclosure. Because the system is used by different people, some authorization types of dynamic authorization frameworks are also used for access control. For efficiency, you can easily access the various records stored in the database.
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Reference
Assistance, H. C. (2003). Summary of the hipaa privacy rule. Office for Civil Rights.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more. International journal of marketing studies, 1(1), 2-15.
Stone, C., Freeman, E., Dyment, J. E., Muir, T., & Milthorpe, N. (2019). Equal or equitable?: The role of flexibility within online education. Australian and International Journal of Rural Education, 29(2), 26-40.
