question answer

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Hritik Sihra

BUS 192

E-Business Plan Design and Analysis

Business Name

Double Deals Firm

Mission Statement

Make ourselves indispensable to our clientele by providing them with the most engaging

online purchasing experience imaginable.

Company Description

The main headquarters of Double Deals Firms are located in Bentonville, Arkansas, in

the United States. The Federal Trade Commission's (FTC) principles and regulations govern

Double Deals Corporation's incorporation, despite the fact that there is no single regulatory

entity in the United States that is responsible for regulating e-business. The mission of the

organization is to improve the standard of living of as many people as possible across the globe

through the distribution of high-quality goods. As of the 31st of December in the year 2022,

Product/Services Summary

The garments, grooming products, sporting goods, personal care items, personal care

products, sporting goods, personal care items, furniture, consumer electronics, stationery, kitchen

products, groceries, and musical instruments are some of the product lines offered by the Double

Deals company.

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Competitor Analysis (both digital and physical)

Double dealing Firms anticipates engaging in direct or indirect competition for market

share with a great number of other corporations in the United States and around the world. The

company will quickly expand to become one of the largest organizations in the e-commerce

market as well as in the world, despite the fact that it is just beginning as a little online retail

shop at this time. There are primarily two types of businesses that are in competition with this

company: internet competitors and physical competitors. Competition for double offers Firms in

the online area may come from companies like as Overstock, and Alibaba, to name just a few of

the available options. Even though the majority of Double deals Firms' revenue will come from

online sales, the company will still have a large position in the market for traditional brick-and-

mortar stores. In the realm of traditional brick-and-mortar retail, Double Deals Firms anticipates

facing potential competition from the likes of Walmart, Big Lots, Target, and Costco, amongst

other well-established businesses.

Marketing Strategy (4 Ps of marketing)

Product, Price, Place, and Promotion are referred to as the "Four P's of Marketing," which

is another name for the "Marketing Mix." These are the four main components that make up a

marketing plan (Zebari et al., 2019). DoubleDeals Firms seeks to improve its chances of raising

product awareness as well as improving consumer engagement, conversion, loyalty, and

retention by paying attention to these components. Regarding the product aspect, the corporation

intends to concentrate its efforts on selling and marketing commodities that put the requirements,

interests, and preferences of customers in the forefront of the equation. Regarding the pricing

strategy aspect of the marketing plan, the business plans to sell and market their products at

prices that are reasonable and in line with the expectations of the target market. In addition, with

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regard to the aspect of promotion, the company intends to inform customers about each product,

its features, and the ways in which they satisfy customer wants and wishes. In conclusion, with

regard to the place factor, the company plans to maximize its profits by informing customers

about the locations at which they may purchase a variety of products (Stokes, 2015).

Website Information (URL; description of how chosen)

In spite of the fact that information pertaining to the web is at the center of efficient e-

business planning, many business owners fail to see the value of establishing a solid foundation

in this area. Solid foundations are essential to the building and construction industries, just as

they are to the continuity, sustainability, and scalability of businesses (Stokes, 2015). In the

context of an e-business plan, the content on the website entails more than simply selecting

appealing web colors and appropriate product photographs to display online. Usability should be

a primary consideration during the design process for the information architecture of a

company's website. The information technology team of the organization is responsible for

ensuring that the categorization of data flows from broad to narrow and focuses on the

requirements and interests of users. The website's ability to be found through search engines is

yet another crucial component of one that is efficient and effective. According to Stokes (2015),

this enhances the likelihood of the website successfully carrying out its marketing functions.

[Citation needed] When it comes to maximizing your website's exposure in search engines, one

of the most important factors to take into account is the ULR, or unified resource locator. The

information technology department of the DoubleDeals Firms corporation is responsible for

ensuring that the website's URL is both as descriptive and as concise as is possible.

Website Flow Diagram

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Web Tools Needed for Success

The use of social media and platforms for international money transfers is becoming

increasingly widespread and significant, particularly for businesses that are transitioning away

from traditional retail locations and toward e-commerce. In this instance, the Double Deals

organization plans to connect the website it operates with the most well-known online money

transfer services, including but not limited to Paypal, Pioneer, amongst others. On the other

hand, the business has plans to integrate its website with a variety of well-known social media

and mobile applications, including but not limited to Twitter and Snapchat (Zebari et al., 2019).

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Type of Website Design

The Double Deals firm plans to implement a bespoke layout for its website in accordance

with the design of its e-business plan. Even if it could be more expensive and take longer to

create, this design will prove to be superior in the long term. It provides for continuing support

while also promoting search engine optimization, ensuring that the company's website is

accessible from practically any device or search engine, and ensuring that the website can be

accessed.

Product/Service Offering

The category feature will be used to categorize and define the many products that can be

found on the website. On the basis of the "Google product taxonomy," products will be

organized into categories on the category component. As an illustration, Apparel & Accessories

comes before Clothing and then Shoes. Within the product information section of the website,

the letter ">" displays additional product category subdivisions that fall within the primary

product category. After a user has submitted their information, the website will be constructed so

that it may further narrow down the product category.

Monetization Scheme

There are two methods in which the corporation hopes to profit from its online presence.

The first is to print paid advertisements, such as reviews and articles, from companies like the

company's suppliers and those with whom it has unique relationships. Two, incorporate an

affiliate marketing strategy. With this website feature, the firm is guaranteed to receive

compensation for any referrals it makes to other businesses.

Web Hosting Information

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It's possible that the company doesn't have enough people working to ensure that the site

is constantly monitored, emails are answered, orders are processed, and all customer questions

are answered. With no IT staff available, the company plans to employ software to host a website

with product information for customers. DoubleDeal Firms has determined that the most reliable

and secure platform on which to host its website is a combination of a dedicated server and a

virtual private server.

Partnerships/Affiliations

The business needs to connect with numerous payment networks like PayPal, Pioneer,

Skrill, and WorldRemit. In addition, communication and cooperation with its suppliers and

retailers is required.

Social Media

Sites like Facebook, YouTube, among many others, have had a similarly profound impact

on human interaction and communication as the internet (Sanaei & Sobhani, 2018). Customers

spend considerable time on these platforms, thus the firm is eager to make its presence known

there. In this example, the corporation plans to use the user accounts it creates on these services

to better control its public profile online.

Search Engines

Optimization for search engines is the backbone of any functional and profitable website.

The IT staff at DoubleDeals Corporation needs to make sure that the company's website and its

features are accessible on the vast majority of search engines, including mobile-based browsers.

Second, the business must guarantee the usability of its website by making sure that users can

accomplish everything without having to look up instructions (Stokes, 2015). As a last step, the

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business must guarantee that its website is accessible to people with special needs. There are a

number of ways to accomplish this goal, such as using descriptive tags and allowing site visitors

to adjust font size as needed.

Viral Marketing

A marketing strategy known as "viral marketing" encourages consumers to create and

disseminate product-related content themselves (Stokes, 2015). DoubleDeals Firms Inc. plans to

implement such a marketing strategy by the end of the current fiscal year. The company hopes to

increase consumer involvement and loyalty through its online presence to the point that word of

the brand and its products or services goes beyond its original intended audience.

Cybersecurity

There are a wide variety of cyber threats that an organization could face, but phishing and

ransom ware are two of the more common and serious ones. The corporation plans to safeguard

its website from cybercriminals using phishing scams and anti-ransomware programs. In

addition, the company plans to implement policy guidelines to protect its website from these

cyber threats, such as limiting employee access to sensitive company information and

encouraging the use of only trusted and verified download platforms and preventing employees

from clicking on potentially harmful links (Sanaei & Sobhani, 2018).

Performance and Goals Assessment

An evaluation of the website's performance and achievement of its aims is crucial. The

success or failure of an organization's website can be evaluated in a number of ways. The

company's first strategy for measuring its success and the extent to which its objectives have

been realized is to analyze its audience's size and reaction. The IT staff can do this with the use

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of tools like Google Analytics, which track website traffic (Stokes, 2015). Aside from tracking

the number of unique visitors to the site over a specified time frame, the business will also

analyze traffic sources to learn more about how its visitors find the site.

5-year Plan

The company's goal for the year 2027 is to increase its e-marketing results by 100 percent

across the board. The firm is also looking to broaden its reach into the African and Asian

markets.

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References

Sanaei, M. R., & Sobhani, F. M. (2018). Information technology and e-business marketing

strategy. Information Technology and Management, 19(3), 185-196.

Zebari, R. R., Zeebaree, S. R., Jacksi, K., & Shukur, H. M. (2019). E-business requirements for

flexibility and implementation enterprise system: A review. International Journal of

Scientific and Technology Research, 8(11), 655-660.

Stokes, R.(2015).eMarketing: The Essential Guide to Online Marketing,v. 1.0.

https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online

marketing/index.html