reflection essay
Management of Promotion
Dylan Taugher
1
Agency Vs. In House Marketing
BRENT
2
Agency-Side
Brand-Side
Verticals & Industries
Reactionary
Hybrid Roles
Client Interaction
Agency-to-Agency Stigma
Learning Experiences
Tactical Experience
Forced to Produce, Fill Gap
Specialization
Planned Approach
Growth Through Promotion
Red-Tape
Early-Career Job Changes
Technology Utilization
Theoretical Experience
Stability
3
Who Is CI Design?
JIM
4
CI Design Overview
Story. Strategy. Activation. >>
5
Client Partners
6
Alliance Partners
7
Product & Storytelling Video
BRENT
8
9
Branding & Collateral
BRENT
10
Branding
JIM
11
JIM
12
Product & Package Design
BRENT
14
JIM
15
16
UX & Web Design
BRENT
17
18
19
Lead Generation Campaigns
BRENT
20
Lead Generation Campaigns
Persona targeted
Keyword focused & segmented
Integrated approach
Content development centered
Lead forms & CRM integration
Testing, analytics & analysis
BRENT
21
BRENT – week one a deal they’re discussing now worth $700K+
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BRENT – week one a deal they’re discussing now worth $700K+
23
Direct Mail & Digital
BRENT – in week 4 generated the highest weekly ecommerce platform registrations to date!
24
Sales Enablement Field Apps
JIM
25
26
Augmented & Virtual Reality
BRENT
27
28
Newport News Shipbuilding cut the labor time for inspections by 90% using their AR app speeding customer deliveries & improving employee efficiency
29
https://www.linkedin.com/in/dylan-taugher/
JIM
30