12, 2020

Instructions

Each student is to choose one of the following  enterprises - Amazon.com, Inc., Apple, Inc., Facebook, or Google, LLC a:

· Propose a major (= strategic) decision facing your chosen enterprise

· Evaluate the decision, emphasizing its financial and operational aspects

· Develop a plan of action for the enterprise to employ to make and then implement the decision.

For example:

· One major decision facing Amazon.com, Inc. is which additional countries to enter to do business

· One major decision facing Apple, Inc. is how to regain the market share its smartphones have recently lost to competitors around the world

· One major decision facing Google LLC is how to avoid being charged as a monopolist enterprise in the United States.

· One major decision facing Facebook is how to identify and monitor fake accounts that can be harmful to individuals and the public.

Format for the paper:  The paper should be 11 - 12 pages long, excluding the cover page, executive summary, and reference list.

Include

· A cover page with a meaningful report title

· A one page  executive summary  that highlights the key results and recommendations

· A half-page introduction that describes the report purpose and contents.

· Headings and subheadings to improve the paper's readability.

· Conclusion describing the key points of the report.

· Double-spaced, written in size 12 New Times Roman font.

· Citations and references list in APA format

· Page numbers on all pages