Startegic Management Final (Strategic Plan)

Running Head: MODULE 2 COMPANY SELECTION 1

MODULE 2 COMPANY SELECTION 2

Module 2 Strategic Management Plan-

Company Selection

Author Note

This assignment for Module 2 Strategic Management Plan-Company Selection is being submitted on October 15, 2017, for Christopher Zombas’ B460/MAN4720 Section 01 Strategic Management Fall 2017 course.

The company that I have chosen to do my Course Project on is Hormel Foods Corporation (Hormel). Hormel is based in Austin, Minnesota which is where the company’s headquarters and Research and Development are located (this is my biggest reason for choosing it being from MN). However, they have various plants and sales offices all over the United States, Canada, as well as in Japan. George A Hormel founded Hormel Foods Corp in 1891. Mr. Hormel had a famous saying “originate, don’t imitate” (George A. Hormel) that the company still stands by today.

Hormel Foods employs approximately 20,000 employees worldwide. Hormel is currently number 304 on the list of the Fortune 500 companies. This is the 22nd year in a row that Hormel Foods has made this prestigious list. Hormel is also on Barron’s 500 list as “ranking of the largest publicly traded companies in the United States and Canada as measured by sales in the latest fiscal year.” (Hormel Foods Website). These are only a few of the many awards that Hormel Foods has received over the years. Some other awards that they have received include Standard & Poor’s 500 list and S&P 500 Dividend Aristocrats Index, as well as M&A Mid-Market Award for Deal of the Year. The company also received the World’s Best CEO and Best Companies to sell for awards.

Hormel Foods is a member of the Food and Consumer Products industry. They are a top manufacturer and marketer of high quality, brand name foods including meat products. Hormel has a number of trademark brands and product lines (30+ to be exact). Some of the company’s most well-known products include Hormel Always Tender meats, Hormel Black Label bacon products, CHI-CHI’s products, and Hormel Cure 81 products. Dinty Moore Stew, Farmer John Meats products, La Victoria Mexican products, Skippy Peanut Butter products, Hormel REV Wraps, and Hormel Fire Braised meats are all some of their top selling products (Hormel Foods Website). There are many more products that Hormel Foods produces and sells. I have no doubt that you have tried at least one of their products before.

References

Fortune 500 (2016). Retrieved from http://fortune.com/fortune500/hormel-foods-304

Hormel Foods Corporation (2016). Retrieved from https://www.hormelfoods.com/About/MissionValues/Company-Profile.aspx

Top of Form