week 1 B IT345: Impact of IT

Running head: Dis 2 A 1

Dis 2 A 9

Student 1

In recent years, the number of individuals utilizing social networking websites has skyrocketed. Due to its effectiveness as a transmission medium, online advertising is becoming a strong platform for reacting on world events, enhancing information discovery, and enabling social interaction. Furthermore, OSNs are excellent tools for maintaining contact with not just loved ones, but also professional groups. They will also be used for marketing and advertising, as well as to enhance a company's reputation (TrendLabs APT Research Team: 2012).

While an online forum may be a helpful tool for connecting with others who have common interest, the growing internet usage means that the amount of data available about social connections is increasing. Malevolent users have been motivated to conduct assaults against OSNs in order to get access to data given by users due to the availability of a significant amount of personal data. As a consequence, the privacy of OSN users may be endangered. Indeed, fraudsters and hackers may utilize OSNs to carry out undesirable or fraudulent activities including spamming, malware assaults, spoofing, and other dangerous events, which often result in data and bank fraud (TrendLabs APT Research Team: 2012).

Social networking platforms have increased the breach of security by making more information available online. Despite the fact that many social networking websites have included proactive intrusion prevention technology, cyber attackers continue to find new ways to do destructive acts such as hacking computer systems, engaging in phishing and improper disclosure, harassment, and so on (Fire, 2014).

 

Reference

Fire, M., Goldschmidt, R., Elovici, Y.: Online social networks: threats and solutions. IEEE Commun. Surv. Tutorials. 16(4), 2019–2036 (2014)

TrendLabs APT Research Team: Spear-phishing email: most favored APT attack bait. Online at http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/whitepapers/wp-spear-phishing-email-most-favored-apt-attack-bait.pdf (2012)

Student 2

 The article I selected is Sales and Marketing Executives International, Inc.'s Driving Sales Through Effective SEO (Search Engine Optimization). In today's world, having an efficient web portal is critical for maintaining a healthy sales funnel. Today's consumers, particularly millennials, are much less inclined to seek out face-to-face interactions or even references. While both are necessary for maintaining a varied and effective sales funnel, internet optimization is rapidly becoming the most efficient method to contact your market. This article discusses how to optimize your search engine optimization efforts to drive more internet traffic to your web portal. There are five key strategies for successfully engaging your market through search engines such as Google:  

1. Keywords. You must discover and use the key phrases that your market will use to seek your service on the internet. For instance, in the mortgage business, you could use the terms mortgage, 30-year fixed-rate, and preapproval to attract consumers who are actively looking for mortgages to your web portal. 

2. Current trends. Conduct a search engine trend analysis to ascertain what people are looking for. This may be accomplished by doing your own searches and analyzing the recommended searches provided by search engines such as Google. For instance, do a Google search for the keywords mortgage or preapproval and examine the results for recommended searches; utilize these terms to concentrate your keywords and propel your online portal to the top of the list of returned websites. 

3. Incorporate important words and phrases. Include these key phrases and secondary keywords in your articles and general web portal links. Utilize them in page names, META descriptions, and general content. 

4. Using a highly targeted META term, show your online sales portal clearly to prospective customers who are using a search engine. A META phrase is the title that will appear in the search engine for your portal. This sentence should be no longer than 56 characters. For instance, ABC Mortgage - Mortgages simplified. 

The post concludes with a simple but powerful statement: "I meet a lot of people who believe SEO is too technical and thus avoid doing it. However, it does not have to be, and ignoring it means you're missing out on a lot of potential visitors and shares." I hope that this straightforward SEO Checklist encourages you to optimize your articles and pages. This may have a significant impact on your website and sales!” It is critical to invest the time required to properly direct prospective customers to your online sales site. 

 

 

Works Cited  

Mhairi Petrovic. (2019, June 1). Driving Sales Through Effective SEO - SMEI Blog. SMEI. https://smei.org/blog/driving-sales-effective-seo/#sthash.dswcIFur.dpuf