Paper about eating, exercising, and body image
Wang 1
Wang 4
As social media becomes more and more developed and begins to play an important role in marketing, the public are getting more and more affected. According to Jason Bowden’s article “The Impact of Social Media Marketing Trends on Digital Marketing”, “social networking is used by about 76% of businesses in order to achieve their marketing objectives.” The businesses usually use social media to attract customers, like publishing fascinating video commercials on the wesites. The survey in Jason Bowden’s article demonstrates that after business retailers marketing their businesses in the online market, their revenue increase about 113%. (Bowden, 2014) So, it is a vise choice for the businesses retailers to introduce their brands to the public through social medias.
A Victoria’s Secret Sport TV Commercial is a video aiming at encouraging women to do sports in VS-branded athletic wear. This video fully shows that the models in the Victoria’s Secret have perfect body shapes. They have slim legs, abdominal muscles, and sexy body shapes. Also, the video is very detailed and vivid. Especially there are some scenes about the details on models’ bodies, such as their chests and their butts. The video’s creaters aim to evoke a stronger resonance in the audience with the depiction of details. What’s more, the music, “Cure”, in the video is active and upbeat. The video’s creaters want the audience to feel cheerful when they hear this song and even want to do some exercises as the models to get a good body shapes. The commercial is aim at making the audiences believe that if they wear the Victoria’s Secret brand underwears, they can become same beautiful and charming as the models. It is a normal way for businesses to attract customers. However, in the fact, the models make a lot of efforts to be such beautiful instead of just wearing VS-branded underwears.
To get such good body shape, they need do a lot of kinds of exercises. In the commercial, the Victoria’s Secret models try to show the audiences some of sports they daily do, like rock-climbing, boxing and running. The business retailors want to inspire the audiences’ interest in exercising in VS-Branded sports underwears. This video shows only one of the ways that models exercise to be beautiful on the stage. To stay skinny, they also need to make lot of other efforts, like having healthy diets. As customers, people should view things differently and get to know the real goal of the commercials. Therefore, the customers are supposed to know the real reasons why the models can have good body shape.
First and foremost, the models do exercise every day to keep fit. There are a lot of benefits of athleticism. As for the models, they can lose weight, get beautiful muscles and keep healthy by doing sports. One of the most important benefits of doing exercise is that it can help people improve metabolism. As we know, having the strong metabolism systems, models can easily excrete toxins to avoid accumulation of fat cells, and it is easier for them to lose weight. According to Cell Metab’s article, which are several paragraphs in one whole paper and the subtitle is “Metabolism: How exercise benefit the body”, we know more about how exercise improves metabolism and how strong metabolism benefits the body. It is about a discovery of Robert Gerszten of Massachusetts General Hospital in Boston and his colleagues. They found that “when they forced muscle cells to express the metabolic regular PGC-1α---levels of which increase with exercise”, the level of molecule called “BAIBA” would increase. In this experiment, the mice who were treated had less weight and better glucose metabolism than did the untreated mice. Associated with humans, people who have less BAIBA in the blood also had increased cholesterol levels and more insulin resistance. Then the author gives an example about BAIBA can “treat diabetes and other metabolic disorders” and proves the argument in the previous paragraphs. So, metabolism system will be strong if people do exercises. And models can lose weight and keep healthy through this way. Therefore, it is important for people to do a lot of exercise as the models to get good body shape.
So, what do the models do to keep fit? Through Megan Garber’s article, “the Weird Athleticism of the Victoria’s Secret Model”, we know what exactly the models do when they go to sports and how hard they work compared to normal people. In the beginning of the article, a model said, “It feels like we are training for Olympics.” (Megan Garber, 2015) These angels in the show are not only statuesque models but also athletes. Their workout can not be fully displayed by a few minutes of video commercial. The audiences should get to know what the models really do out of the public’s eyes. Actually, the models spent a lot of time doing professional training every day. For instance, “Pilates, racket sports, barre, weight training, resistance bands, and squats.” (Megan Garber, 2015) And, by doing exercising every day, the models improved their mental focus ability and physical stamina. The models’ workout is more than normal people’s, even similar to the athletes’.
Second, the models need to have healthy diets to keep skinny. All models in Victoria’s Secret need to have slim legs, thin waists and fitness that is easy to lose weight. Normal people like high-calorie foods, like fried chickens, chips, cakes, or chocolates. They are absolutely delicious. Also, most people do not like eating vegetables. However, this is the cause of obesity. In order to be thin, the models in the Victoria’s Secret need to quit high-calorie foods---even though they taste good. Their recipes include low-fat things, such as chicken breasts, vegetables salads, and whole-wheat breads. Those foods are not delicious as high-calorie foods. So, we can know how difficult the models to stop eating cakes or fries and what the models do for good body shapes. The public should remember that what the models do is what normal people cannot bear. Therefore, the models deserve the full attention and admiration from the public.
In conclusion, when most people admire the models on the stages and hope that they can have the same good body shape as the models, they should pay more attention to how the models can be such successful. They can have such a perfect body shape because they make the effort that normal people cannot do. They do a lot of exercise every day even like the Olympians. Also, they refrain from eating the delicious high-calorie foods and eating the low-fat food instead. After getting through a lot of difficulties, the models in the Victoria’s Secret show can stand on the stage in VS-brand wears and accept the admirations from all over the world.