DQ's Responses

Q1. Please read the below paragraph and write your opinion.

Note: 150 words with intext citations and references must.

The company recently started marketing on social media platforms such as LinkedIn, Instagram, and Facebook. With no security policies in place around social media communication, I was able to collaborate and communicate intelligently with the marketing team to develop an information security policy for social media. A brief outline of the policy draft was also highlighted in my professional assignment paper. A couple of weeks ago, I conducted a short survey to analyze the level of understanding my team members had around social engineering, and the results were significantly alarming. On presenting the survey results to the company owners, I was given the opportunity to conduct a high-level informative session around common online threats. The concepts that I learned throughout the course gave me insights on current and relevant challenges and has boosted my confidence to share my knowledge and train my team member about the importance of information security. While I hope to lead an organization in the future, the course on information security has benefited me in my current role and enabled me to take on more responsibility that can diversify and help me grow in my professional career. 

Q2. Please read the below paragraph and write your opinion.

Note: 150 words with intext citations and references must.

Netflix’s declining subscriptions, competitive intensity, and $15 billion debt load are three compelling reasons why it should consider diversifying. Since it had already opted for the related diversification strategy via producing its content and licensing agreements with major studios like Marvel, I would recommend pursuing unrelated diversification by branching out into streaming music. The advantage of this diversification is that the integrated entertainment package with Netflix’s brand image and unique streaming capabilities could boost its user base and increase its competitive advantage over most of its rivals that are still in a single business. At the same time, heavy competition from existing leaders in the music streaming industry like Apple, Spotify, and Pandora is a conceivable disadvantage.

Q3. Please read the below paragraph and write your opinion.

Note: 150 words with intext citations and references must.

“From a business perspective diversification can sink you very quickly”(Knecht, 2013). The name of the game is focus. Do one thing or a handful of things and do them well. The market is riddled with good ideas that didn't go anywhere because they were half-baked. Apple became the empire it is today because of the iPod. Even though it was originally a PC company Jobs saw potential to disrupt the MP3 market and he did just that by creating the Heinz 57 of music players. It was simple, intuitive, elegant and did its job well. Microsoft was originally about the business market and expanded into PCs because there was an opportunity to capture a market of home computing customers already familiar with its products. It saw early success with the Xbox and decided to take it a step further by challenging the iPod with the Zune. It was too big of a step. The Zune was half baked on every feature that made the iPod great and failed quickly. Microsoft abandoned it and retreated to the office and personal gaming.