Discussion Responses

Q1. Please read the below paragraph and write your opinion. Agree or Disagree?

Note: 150 – 200 words intext citations with references.

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. Whereas an organizational strategy is a plan that specifies how a business will allocate resources (e.g., money, labor, and inventory) to support infrastructure, production, marketing, inventory, and other business activities. It divide it into three distinct categories: Corporate level strategy, Business level strategy, Functional level strategy.

Q2. Please read the below paragraph and write your opinion. Agree or Disagree?

Note: 150 – 200 words intext citations with references.

Many businesses aim to put together an organizational strategy, but without paying attention to the best practices surrounding it. Here are some common reasons why organizational strategies fail:

· Lack of understanding of individual, team, and organization capabilities

· Insufficient resources and assets to execute the strategy

· Inadequate time allocation to the tasks involved

· Poor financing decisions (failure to appreciate cash-flow needs or under-budgeting)

· Insufficient control and project planning

 

On the basis of a well-planned and properly executed organizational strategy, an optimal marketing strategy can be made. Therefore, it is imperative that a solid foundation, that is an organizational strategy is built on which the pillars of success of a business, the marketing strategies can be constructed.