****For C. Owens Only****

Discussion Question:

Choose one business intelligence (BI) tools discussed in Chapter 6 that interests you. Conduct research on the Internet to learn more about the BI tool. In your initial discussion post, briefly explain what you learned to your group members. You may also provide a list of references where others can learn more about your BI tool. In your response post, review the post of another group member and suggest 2 or 3 ways their BI tool could be used to improve performance or enhance decision making in an organization. 

You must submit your post before being able to view the posts of others. After submitting your response, evaluate the response of one of your group members. Remember to be professional and respectful in your evaluation. 

Chosen Discussion topic

Visual Analytics: As discussed in previous sections, business intelligence systems can provide business decision makers with a wide variety of analyses to support decision making. However, in the end it is still the humans who have to interpret the output from these systems. With the growing complexity of the underlying data (such as multiple dimensions, including spatial dimensions), interpreting the outputs becomes extremely challenging. Visual analytics (sometimes called visual data discovery) is the combination of various analysis techniques and interactive visualization to solve complex problems. By combining human intelligence and reasoning capabilities with technology’s retrieval and analysis capabilities, visual analytics can help in decision making, as the strengths of both the human and the machine merge.

Reference

Information Systems Today: Managing in the Digital World (8th Edition) Joe Valacich and Christopher Schneider