Visual Rhetoric Analysis 2
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DQ3.docxCOMMENT 1
· Outlines for Visual Rhetorical Analysis
1. Introduction
2. Hook or attention grabber: A unique character who does a unique act always attract common audience and shake their laziness.
3. Background Information: The advertisement belongs to McDonald, the largest US fast food chain operating around the world. The advertisement was made for online and newspaper print.
4. Thesis Statement: The advertisement by McDonald has targeted its customers using a novel strategy of new cartoons with new props. They have also manipulating color scheme, text and fonts to aid their marketing campaign to reach their target audience.
5. Body Paragraph-1
From props yardstick, the markets have cleverly exploited a new cartoon character of pirate with a new slogan.
6. Topic-1. Markets have cleverly exploited a new cartoon character of pirate with a new slogan.
7. Topic-2. The props of the cartoon character have been superbly used with slogan.
III. Body Paragrpah-2
The use of full text has highly connotative and denotative meanings for the audience to feel the taste implicitly.
8. Topic-1. Text points to the taste that is made significant.
9. Topic-2. Logo and item text has increased the ethos as well as logos.
III. Body Paragraph-3
The use of the combination of the serif and non-serif font and color scheme of the font in contrast with the background have further enhanced the brand's credibility.
10. Topic-1. Font size, style and serif edges have enhanced the contrast and made it
11. Topic-2. There is a good contrast of the color of font and the color of the other objects and character.
12. Conclusion
The advertisement has been successful in reaching its customer due to having full and perfect props, best use of color scheme, text and fonts and adding it with their own logo.
13. Evaluation: It is expected that McDonald will continue surprising its customers.
14. Significance: It is important for the business and business model that McDonald
URL for Image: http://ge.tt/85nmXqm2 (Links to an external site.)Links to an external site.
NOTE: Image is uploaded here.
COMMENT 2
· Visual Rhetoric Essay Outline
Introduction
II.Hook: On a beautiful friday afternoon in jackson mississippi i was walking home an i stumbled upon an disturbing graphic ad on a billboard.
Body Paragraph 1: Visual effect of ad, reasons for being drawn to ad.
Body Paragraph 2: Ethos : Black Sterotypes link to source (https://www.google.com/search?hl=en-US&biw=1422&bih=629&q=1940s+black+watermelon++stereotypes+ads&oq=1940s+black+watermelon++stereotypes+ads&gs_l=psy-ab.12...82996.86532.0.88659.12.12.0.0.0.0.492.1461.7j3j4-1.11.0....0...1.1.64.psy-ab..1.0.0....0.Xrk9a957dQo# (Links to an external site.)Links to an external site.)
Body Paragraph 3: Pathos: Emotional appeal to those affected by any type of racism along with sterotypes speciffically stereotypes.
Body paragraph 4: Logos: explaining the reason behind it ; irony
Conclusion: Sterotypical advertisements have the potential to affect many people, and change the way that a great part of the world views a race.intsead of humiliating a race making false accusations. it is better to advertise something that's not going to humiliate anyone.
COMMENT 3
· Point by Point Method
Intro
· Both MAC Pro Longwear Foundation & Revlon Colorstay Foundation are two popular foundations. Both brands use celebrities and/or professional models to advertise. Their models are featured in commercials, magazines, billboards, social media, etc. to promote these products. How they promote the products are by stating facts about the products and showing how each product works.
· Specific topic: MAC foundation provides a better quality for the dollar amount.
· Thesis = Both Mac and Revlon foundation are long wearing products but an appropriate choice depends on the person’s shade of color, whether person has dry, oily, or combination skin, price preference, contents of the product, amongst other things.
Body Paragraph 1
· Topic Sentence – Aspect 1: MAC pro longwear foundation is comfortable and provides up to 15 hours of wear in any environmental condition.
· Topic 1 – Aspect 1: MAC Pro Longwear Foundation
· Doesn’t have to be worn all day, but 15 hours is enough.
· Better for different climates, different parts of the world.
· Topic 2 – Aspect 1: Revlon Colorstay Foundation
· Up to 24 hours of wear
· Oil free formula (more matte)
Transition Sentence: Some people work long days and/or nights. It is necessary when choosing the perfect foundation to consider how long you will be wearing the foundation and what type of skin you have. This leads me to the different types of skin types such as oily, dry, or combination.
Body Paragraph 2
· Topic Sentence – Aspect 2: Everyone has a different skin type. Some people have normal skin, sensitive, oily, combination, dry, even ageing skin.
· Topic 1 – Aspect 2: MAC Pro Longwear Foundation
· Universal foundation for ALL skin types
· 23 different shades to choose from
· Topic 2 – Aspect 2: Revlon Colorstay Foundation
· Offers foundation for combination/oily skin
· 22 shades to choose from
Transition Sentence: Being that MAC is sold in department stores, and has its own store in malls, etc. It is considered a high-end product. Therefore, the price for MAC foundation is twice the price of Revlon.
Body Paragraph 3
· Topic Sentence – Aspect 3: We all have different budgets, and some people are willing to spend more on makeup than others.
· Topic 1 – Aspect 3: MAC Pro Longwear Foundation
· Runs for $35 in a 1oz pump bottle
· Cruelty free
· Topic 2 – Aspect 3: Revlon Colorstay Foundation
· Roughly between $9-$13
· Found out to be not cruelty free in 2014
Transition Sentence: When deciding, which foundation is best for you, these are some main points to consider…
Conclusion
· Summary of main points: Main points were how long lasting the foundations are, knowing your skin type and picking a foundation that considers your skin type, and the price of the foundations.
· Evaluation of future developments: Consider different skin tones/types, peoples’ budgets, convenience for those who cannot get to the mall, contents that are in the product (cruelty free), etc.
· Significance of topic to author: When choosing a foundation, a decisive person must consider all the options that brands offer. If you neglect to compare/consider the different aspects, you are likely to make a bad purchase and should return which is a complete waste of time and energy.
