DQ1

Ethics Discussion Questions

Please answer all questions fully and in-depth. 7 sentences are required for each question. No references required. ]

1. Choose one of the ethical theories (listed below) to define and provide an example of how you would apply the theory to everyday life?

normative theory

consequentialist theory

non-consequentialist theory

egoism

hedonism

utilitarianism

libertarianism

2. Describe the concept of justice and the utilitarian and libertarian approaches to justice.

3. How do these four features of capitalism relate to you as an individual? Explain your thoughts.

the existence of companies

the goal of making a profit

a competitive market

the ownership of private property

Marketing Discussion Questions

1. In marketing, the customer comes first. You can’t market to potential customers unless you understand their wants, needs, desires, state of mind, interests, income, and more. So why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?

If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?

Price (or)

Color (or)

Style (or)

Status (or)

· It’s critical that you understand all the factors that make a customer a good candidate to buy your product. Pick one of the following products to conduct your own analysis.

Louis Vuitton Bag

Planet Fitness Gym

· Try to figure out who the ideal customer is for the product you chose. Assess as many different factors as you can think of. Who are your primary target customers? You can evaluate all of the following: race, gender, education level, income level, where do they live (urban vs rural). What motivates them? How many kids do you think they have? You want to figure out the perfect customer and tell me why these factors might influence them to purchase the product.

· Now come up with a brief marketing pitch of 2–3 sentences trying to persuade the target customer why your chosen product is perfect for him/her. Discuss why you think this marketing message is the correct message for your specified target market.

· Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

Coca-Cola Classic

Apple iPhone

Nike basketball shoes

L’Oreal Shampoo

· Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.

· For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?