discussion

                        Pearl (2012) reviews the reason why companies should go global. This video rightly brings to light the fact that the US is no longer self-sufficient. This reason behooves the firms operating in the US to march ahead and exploit other markets for profitability. According to Pearl (2012), globalization is essentially the state where firms operating in the US expand their operations to other markets other than the US, to diversify their portfolio and increase their stability given the volatile nature of both the capital and the financial markets. While doing this, there is a properly maintained chain of connection across the various entities of the business within the different jurisdictions. The well-laid principle in this video is diversification.

    Pearl (2012) alludes to the fact that the domestic markets are not enough to be exploited by the many firms in the US. The author denotes that the firms are already globally competing, as a matter of fact, pointing to the localization of operations in the host countries as well as the expansion to the foreign markets. Global growth has been proposed as the antidote of the shrinking domestic market.

    The concept of glocalization is well brought out in the video in the sense that there is a domestic market where firms in the US operate. These firms provide goods and services to US citizens who are the assumed consumers. This domestic operation of these large corporations within the borders of the US is termed as glocalization.