30 seconds tv script

Campaign: Experience that can’t be mimicked

** Experience that doesn’t compare

Headline: Miami this winter changes home forever

-Make Miami your winter home?

-Miami is your winter destination.

-Miami this winter makes home never feel the same again 

Tagline: Nobody does Winter like us!

Visual: First there is a clip of a woman in Miami laying out by the ocean surrounded by palm trees, sipping on a pina colada, private area, lavish maybe on a hammock. Then the same woman on her hands and knees pouring sand around a kiddy pool with sunglasses on (not sunny out). There's a kid in the pool just floating in a donut float with a straight face. Blow up palm trees are spotted around the small yard. Just as she sits down with her lesser looking pina colada, the hammock breaks. 

Concept: Make people believe Miami is the best place to be starting with a comparison to their home. We want to show all Miami has to offer and make people picture a relaxing paradise to escape to. Uses the word winter to trigger people to make winter vacation plans. ^Same Campaign

Headline: you can’t copy Miami

-nothing like Miami

-Miami this winter changes home forever

Visual: a touristy woman wearing khakis down to the knee, aloha shirt, and dad sunglasses sitting on the bench of a popular shopping street licking an ice cream cone admiring all the insta models and cultured fashionable people walking by… fast forwards to a woman back at home wearing all the new trends and heels, cool sunglasses, looking extremely out of place on the streets of Maine surrounded by people in long-sleeve shirts and khakis. 

Concept: Shows that Miami is the ONLY place to be for fashion, styles, trends, and confidence in Winter months! 

Manifesto: From static to dynamic, from cotton-padded clothes to t-shirts, from following the norms to wanting to stand out, these are destined to be two incomparable worlds. Gaze into the dazzling endless coastline, graze the sand on a white shiny and delicate beach, or taste the saltiness of the warm Miami air, realizing the latter will never be the same again. This is what you dream of… break the routines of your mundane and tedious life. Get lost in the endless tall palm trees engulfing the road imprinting the city with a distinct mark, telling every visitor: This is a paradise that doesn't compare. 

TV Execution: 

· First there is a clip of a woman in Miami laying out by the ocean surrounded by palm trees, sipping on a pina colada, private area, lavish maybe on a hammock. Then the same woman on her hands and knees pouring sand around a kiddy pool with sunglasses on (not sunny out). There's a kid in the pool just floating in a donut float with a straight face. Blow up palm trees are spotted around the small yard. Just as she sits down with her lesser looking pina colada, the hammock breaks.

· a touristy woman wearing khakis down to the knee, aloha shirt, and dad sunglasses sitting on the bench of a popular shopping street licking an ice cream cone admiring all the insta models and cultured fashionable people walking by… fast forwards to a woman back at home wearing all the new trends and heels, cool sunglasses, looking extremely out of place on the streets of Maine surrounded by people in long-sleeve shirts and khakis.