final draft edit

Dover Chemical Corporation

Jassim Alajmi

Dr. Qudrat

Dover Chemical Corporation

Introduction

Dover Chemical Corporation markets and manufactures specialty chemical products as well as additives for both household and industrial applications globally. It provides to its customer's chlorinated alkanes, alkylphenols, additives especially for wood-filed composites, antioxidant blends, flame retardants, liquid, and solid phosphites and many other products (Stein & Stevenson, 2016). The products of the company are utilized in lubricant additives, coatings, and paints. The manufacturing facilities of this company are based in Dover, Hammond IN and OH. Dover chemical company markets its products through various platforms and conveys the company's information through the platforms. The company customers should, therefore, understand whether or not the firm presents itself in the best way to them and issue them with up to date information.

Social media platforms used by Dover chemical company

For marketing and seeking employees Dover Chemical Corporation utilizes various social media platforms to convey information to multiple individuals worldwide including its current and potential customers. Among the social media sites used by this company include Google plus, yelp, LinkedIn, Twitter, Facebook, and YouTube (Jussila, Kärkkäinen & Aramo-Immonen, 2014). The company utilizes social media platforms for various distinct functions depending on the specific site. However, all the purposes for utilization of websites are geared towards a single major goal which is the realization of the company's goals and objectives. The company uses Twitter, for instance, to engage new potential clients for its products. It uses Facebook and LinkedIn to create its brand awareness and to initiate an online conversation to collect product reviews for possible improvements. It uses YouTube to show videos to both the potential and existing clients involving their chemical manufacturing processes and promotional activities. The company also utilizes the services of Google plus sites to improve their SEO rankings.

How the firm presents itself to the public

In the social media platforms, Dover chemical company portrays itself to the public as a leading firm in the production of chemicals such as chlorinated alkanes, alkylphenol, polymer additives, flame retardants, solid and liquid antioxidants, soil and water-based metalworking fluids as well as drilling fluid additives. The company depicts itself as one of the best in the world and capable of supplying high-quality products to the customers especially those in need of chemical engineering industry (Jussila et al., 2014). In the social media platforms, the company additionally informs its clients how proud they are to have earned certification by ISO9001:2015in recognition of their commitment to high-quality products to customers. The company also says that in collaboration with the other firms in the United States operating in the same industry as theirs, they are capable of adhering to the principles of the Responsible Care which include community awareness, product stewardship, prevention of pollution, emergency response as well as health and safety of the employees and customers alike. By presenting itself in this manner to the public, the company aims at luring more clients and employees towards its services.

Whether or not the company's messages are congruent from platform to platform

Dover Chemical Corporation has all along maintained congruency in its information to the public via the various social media platforms. All the messages which are conveyed in the company's pages in the social media are always about their brand, their products and how well they can serve their clients (Jussila et al., 2014). On Facebook, for example, the chemical engineering firm initiates reviews from potential clients and existing customers through written messages and after that adjust the loose nuts accordingly. The same happens on Twitter and other messaging platforms. On YouTube, the firm utilizes the video site to show visually how well they have done in their pursuit to offer quality and useful products and services to the customers.

They also show the public how satisfied their employees are with their tasks in the firm. It is essential that the firm, in this case, understands the benefit of congruence in both their verbal and social media communication to their clients. The company has tried so much to avoid different interactions within and outside the firm which might otherwise result in conflicting messages in the social media sites (Jussila et al., 2014). The company has also made it easy to convey congruent messages across the platforms by ensuring that both verbal and non-verbal communications in the firm complement each other. It avoids mixed messages from the employees and the management and therefore maintains its reputation as far as consistent messaging is concerned.

Whether or not the information is up-to-date

The company also offers information which is up to date to the clients and the general public concerning their products as well as general operations. The company updates the public, customers, and non-customers alike concerning their products on a daily basis (Jussila et al., 2014). For instance, the company recently conveyed messages to the public through their Google plus account to inform the public about their plan to increase the list as well as off list prices for every doverphos grades. This was done following the increase in raw material prices as well as the sharp increase of global basis freight costs because of low availability and high operational costs. This message, for instance, was an example of how informative the company is and how well they are concerned about their customers. Delivery of up to date messages is, therefore, one of the primary roles of the company.

References

Jussila, J. J., Kärkkäinen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, 606-613.

Stein, D., & Stevenson, D. (2016). Chlorinated Paraffins as Effective Low Cost Flame Retardants for Polyethylene.