Letter and reflection( 9hours)

Proficient

Donor Letter

Points:

1 (10.00%)

Points:

3 (30.00%)

Points:

4 (40.00%)

Letter is professionally written, includes information appropriate for the type of appeal selected, is appropriate for the selected audience

Reflection

Points:

1 (10.00%)

Points:

2 (20.00%)

Points:

3 (30.00%)

Reflection questions make a clear connection to the information included in the donor letter; strategy for distribution and measures of effectiveness are well-selected

Fundraising Plan

Points:

1 (10.00%)

Points:

2 (20.00%)

Points:

3 (30.00%)

Includes 2 focus areas and at least 2 objectives in each focus area; provides justification for each of the focus areas and selected objectives; creatively identifies obstacles to achieve objectives