Discussion: Analyzing Information System Infrastructure (150 + 150 = total 300 words)

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Domino’s began their business as a small pizza restaurant and now has emerged as multinational chain of restaurants in the global food industry. Domino’s Pizza Inc Company has over 8000 stores worldwide. The company‘s mission statement states that “to be the leader in delivering of premises pizza convenience to customers around the world”. The company aims to become the best pizza delivery company in the world who provide consistency to the customers with their taste and choices in pizza, and providing prompt and safe delivery services. Dominos has a common vision of becoming an exceptional and fast pizza delivering company without compromising on the quality and taste of their pizzas. The company envisions of becoming the leading names in pizza delivery business and providing outstanding test at the same time. Since 1996 when Dominos launched their website, they have been setting high standards for using various technologies in order to improve their services and provide great experience to their customers. The company developed their own app which helps the customers to order pizza online which has greatly improved convenience and given a wide range of choice to their customers which satisfies company’s mission. The usage of their own mobile application greatly improves the sales and Domino’s recorded nearly 70% of the sale to be through a digital channel through their mobile application and website. Technology also helps Domino’s improve their services to their customers by providing a huge database of the customers through the digital channels and mobile applications which help Dominos focus on customer centricity by curating and analyzing the customer data. Domino’s has also implemented voice technology to further improvise the ordering process and helping the customers interacts through the ordering and delivery process. It has implemented a pizza tracking system that creates better transparency between them and their consumers. I would suggest Domino’s to focus on their customer review which helps them provide better customer experience and improve their services. (Domino’s Mission and Vision Statement Analysis, 2016)