I Need A 20-25 Slide Deck Presentation for Marriott Hotels
Scorpio87
DollarTree.pptxHenry Gutierrez MAR 4203
Professor Carlos Erban
Company Background
Headquartered in Chesapeake, VA, Dollar Tree operates thousands of stores in North America across 48 contiguous states and five Canadian provinces, supported by a solid and scalable logistics network.
Our roots go back more than 60 years. To appreciate how it all came to pass, you have to rewind more than half a century to K.R. Perry and a Ben Franklin variety store in Wands Corner, Norfolk, Virginia, and to Macon Brock's, Doug Perry's (son of K.R. Perry), and Ray Compton's adventure into $1.00 retailing. A highly successful concept was created using this single price point to build a national chain of stores.
History
1970 Macon Brock, Doug Perry, and K.R. Perry started K&K Toys in Norfolk, Virginia. This mall concept toy store grew to over 130 stores on the East coast. The K&K 5&10 store continued to exist and served as the foundation for what would become Dollar Tree.
1986 Macon Brock, Doug Perry, and Ray Compton started Only $1.00 with 5 stores, one in Georgia, one in Tennessee, and three in Virginia. The expansion of dollar stores was continued alongside K&K Toys stores, mostly in enclosed malls.
1991 K&K Toys was sold to KB Toys, a Melville Corp., and all assets were applied to the expansion of the dollar stores.
1993 The name of the company (Only $1.00) was changed to Dollar Tree Stores to address what could be a multi-price-point strategy in the future. Part equity interest was sold to SKM partners, a private equity firm.
1997 Dollar Tree broke ground on its first Distribution Center and its new Store Support Center, both located in Chesapeake, Virginia.
History Con’t
2000 Dollar Tree acquired Dollar Express, a Philadelphia-based company, and also opened a new Distribution Center in Stockton, California.
2006 Dollar Tree celebrated its 20th year of retailing at a $1.00 price point and opened its 3,000th store. The Company also acquired 138 Deal$ stores from SUPERVALU INC.
2008 2008 was another milestone year for Dollar Tree as the Company earned a place in the Fortune 500, the only company to do that “A Dollar at a Time.” The Company also had the number-one performing stock in the entire Fortune 500 for that year.
2010 Dollar Tree opened its 4,000th store and acquired 86 Canadian Dollar Giant Stores based in Vancouver, British Columbia. The stores are operated in British Columbia, Ontario, Alberta, and Saskatchewan. These are the first retail locations outside of the United States operated by Dollar Tree
2014 Dollar Tree celebrated the opening of its 5000th store
2015 On July 6, the Company acquired Family Dollar located in Charlotte, North Carolina.
Mission
Our Mission
Dollar Tree, Inc. is a customer-oriented, value-driven variety store. We will operate profitably, empower our associates to share in its opportunities, rewards and successes; and deal with others in an honest and considerate way. The company's mission will be consistent with measured and profitable growth.
Vision
The Dollar Tree, Inc. is a customer oriented, furthermore it is a value-driven store which operates at a one dollar price. According to the mission statement, the store operates profitably, and empowers its associates so that they can share in its opportunities and the utmost successes. The store also believes in dealing with others in an honest and considerate way. The company mission is formulated in such a manner that it is consistent with the measured and profitable growth.
Vison &Values
Attitude — Responsibility, Integrity, Courtesy
Attitude is everything, and often contagious, which is why we strive to keep a positive attitude in every situation. Whether we are serving customers or working with fellow associates, we are courteous, act responsibly, and carry ourselves with integrity.
Judgment — Do the Right Thing for the Right Reason
What is best for our customers and what is best for our company and associates are guiding principles in every business decision we make.
Commitment — Honor and Respect for Self & Company
From customer to coworker, Dollar Tree associates treat everyone with whom we interact with the dignity and respect that they deserve.
Swot Analysis
| SWOT | |||
| Rank | Strengths | Rank | Weaknesses |
| 1 | Price Dollar Tree has a price target of 1.00 | 1 | Workforce |
| 3 | New Product Introduction | 2 | Product Quality |
| 4 | Market Penetration | 3 | Promotion Advertising |
| 2 | Economies of Scale (15,288 stores) | 4 | Brand Awareness |
| 5 | Brand Loyalty | 5 | Size of Customer Base |
| Opportunities | Threats | ||
| 1 | Promotion Advertising through use of AI and IOT | 1 | Competition from other indpendents. |
| 5 | Customer Service | 3 | Product Variation |
| 3 | Size Of Customer base Appealing to low and middle income | 2 | Workforce |
| 4 | Market Panetration | 4 | Pofitability |
| 2 | 5 | Distribution Channels |
Dollar Tree Competitive Analysis
| Competitive Analysis | |||||
| Most Important Attributes in Category | Dollar Tree | Dollar General | 5 below | 99 c | Evidence |
| Dollar Tree | Dollar General | 5 below | 99 c | ||
| Price | 5 | 3 | 2 | 5 | Dollar tree bulk of Items Are at 1$ Dollar general is more. Only 99c is equal |
| Product Variation | 4 | 5 | 3 | 4 | Dollar General has bigger variety |
| Customer Value | 5 | 3 | 3 | 4 | Dollar tree offer better value at a lower cost. Others offer value but at higher cost. |
| Convenience | 5 | 4 | 1 | 1 | Dollar General 17,000 Stores Dollar Tree 16,700 99c hac only 350 stores |
| 19 | 15 | 9 | 14 | ||
| 5 | Best | ||||
| 4 | Very good | ||||
| 3 | good - average | ||||
| 2 | below average | ||||
| 1 | worst |
Dollar Tree and Block Chain
In the Blockchain ecosystem, any asset that is digitally transferable between two people is called a token These tokens are issued on a blockchain, most often on Ethereum. Depending on the properties assigned to them, they have different classification and uses.
Dollar Tree Coin FAQ
Dollar tree coin is not mineable but using a none algorithm it can minted.
Dollar tree Inc is a token a form of cryptocurrency that is built on a block chain and utilized by Ethereum.
You can store this asset on a mobile app.
This also allows Dollar tree to trade assets such as stock without the use of an exchange.
Dollar Tree and AI
Example
The Family Dollar Smart Coupons® app has nearly 14 million registered users.
Maximizing add Campaigns Through targeted advertising in their virtual circulars.
This put contents in front of buyers that they are going to buy in real-time.
There by eliminating wasted dollars in advertising.
Dollar Tree and IOT Heat mapping
What Is a Mesh Network?
A Mesh IoT network is a local network topology where devices are connected directly in a non-hierarchical way to route data across the network. All these devices work in conjunction with providing information as to customer pattern in this case.
Heat mapping allows for:
Looking at customer patterns
What touch points are there with the customer.
How much time a customer is spending in the store and at what times.
Dollar Tree & IOT Smart apps
Instacart has extended its partnership with discount retailer Dollar Tree to launch a one-hour same-day delivery service.
Customers will be able to shop from close to 7,000 Dollar Tree stores in the US and get their orders delivered in as little as one hour.
Through this partnership approximately 98 million households will have access to Dollar Tree’s and Family Dollar’s entire selection of goods.
The products will be delivered from around 13,000 locations.
Comparable to Amazons service.
