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DollarGeneral_AnswerForm.docxMKT 3210 Summer II 2021
Dollar General: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
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Q1) Who are Dollar General’s target consumers in terms of household income level and geographic areas? |
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Q2) Based on the assigned articles and your experiences (if applicable), what are the success factors for Dollar General? |
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Q3) Why has Dollar General become one of the most profitable retailers in the U.S.? Provide two factors that are related to profit margins or costs. |
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Q4) Why do you think urban locations in large cities will become more important for Dollar General in coming years? |
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Q5) Based on the second assigned article, (a) what is the “traditional plus” format at Dollar General? (b) What are the benefits of this new format? |
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(a)
(b) |
