Emerging Market Analysis

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DoingBusinessinVietnam1.pptx

Doing Business in Vietnam

The Political Climate, Business Opportunities,

Currency Volatility, and Culture

By: Duong

At a glance

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
°F 63 63 70 75 82 84 84 84 82 77 72 64

Climate

Tropical

Natural Disasters

POLITICAL CLIMATE

Full name: The Socialist Republic of Viet Nam

A Communist state

One party

The National Assembly: the highest-level representative body of the people

Head of State: the president

Head of Government: the prime minister

Political Structure

Political Issues

Vietnam's Anti-Corruption Law 2005: One of the best anti-corruption legal frameworks in Asia (World Bank)

Very problematic to implement.

Example: All Government officials have to declare their assets and income annually.

Vietnam ranked 113 (out of 176) on the 2016 Corruption Perceptions Index (by Transparency International)

Political challenges to doing business

Corruption and bureaucracy hinders foreign business

Project timelines often exceed initial projections.

Ineffective protection of intellectual property

Piracy rates for software were estimated to be 78 percent in 2015, signaling a steady decline.

High tariffs

Agricultural products, processed foods and nutritional supplements

State-owned enterprises make up 35 percent of GDP

While Vietnam has reduced tariffs on many products in line with its WTO commitments, high tariffs on selected products remain. The U.S. industry has identified a range of products, which includes agricultural products, processed foods and nutritional supplements, which has significant export growth potential if Vietnam’s tariffs could be reduced further.

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Business Opportunities

U.S.-Vietnamese commercial relationship has grown dynamically since the renewed diplomatic ties in 1995

The U.S. is now Vietnam’s largest export market

Conversely, over the last two years, Vietnam has become the United States’ fastest growing export market (up over 23% from 2014) (World Bank)

have combined to create a dynamic and quickly evolving commercial environment in Vietnam.

demonstrating the increasing demand for U.S. technologies and goods.

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Business Opportunities (Cont’d)

Strong GDP growth expected to continue for medium term – PwC:

1) Strongest average GDP growth till 2050, exceeding 5.1 percent a year

2) Move from the 32nd largest economy to the 20th by 2050

A large population of 93 million

Half of which are under the age of 30

Fastest-growing middle and affluent classes in the region

Opportunities for U.S. Companies

Transportation infrastructure construction

Information technology

Oil and gas exploration

Power generation

Agriculture

Aviation

Education

Health care

Telecommunications

Environmental project management and technology

Currency Volatility

US $1 = VND22,726

Vietnam Dong’s official rate has been pegged by the State Bank against the U.S dollar since 1989

Vietnamese await McDonald’s official presence in Vietnam not only because they want to taste its hamburger, but also because they want to know if the Vietnam dong is undervalued or overvalued in the eyes of The Economist.

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First McDonnald’s Store in Vietnam - 2014

A Big Mac hamburger in Vietnam is sold at VND60,000, or $2.84 with the current exchange rate. Meanwhile, a similar hamburger is priced at $4.62 in the US.

Referring to the purchasing power parity (PPP) theory, the Vietnam Dong is undervalued by 39% if compared with the US dollar.

The Big Mac hamburger is the only item in the basket of goods for The Economist to make the comparison.

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USD/VND Exchange Rate

Business Implications of Undervalued Currency

Makes Vietnamese exports cheaper in the U.S.

Makes imported goods in Vietnam more expensive in the local market

Culture: Vietnamese Festivals

Vietnamese New Year: Tet

Transportation

Vietnamese Food

Assignment

What are the primary strengths and weaknesses with doing business in Vietnam?

THANK YOU!

Bibliography

Trading Economics – Vietnam Currency, Retrieved 27 Sep 2017 from https://tradingeconomics.com/vietnam/currency

Vietnam - Market Overview, Retrieved 27 Sep 2017 from https://www.export.gov/apex/article2?id=Vietnam-Market-Overview

R.L.W, (2014) Beefed up, The Economist, Retrieved 27 Sep 2017 from https://www.economist.com/blogs/graphicdetail/2014/02/big-mac-index