Liu

Dog Pool: Extra Information

Limited Information

When doing strategy projects, there’s always going to be limited information. The client may give you documents and data to support your project, but some of it will be irrelevant and some of it will be limited. So, when you are completing the project you should note this but carry on in a logical man- ner. Trust your business strategy method.

In the Dog Pool case, there is limited information on the industry and competitors in particular. This is because Dog Pool has developed successfully and Natalia has been busy dealing with setting up the business and dealing with the growth. However, it’s become important to start thinking about the external environment more.

Creating a Strategy Canvas

We do want to have a go at a Strategy Canvas for Dog Pool, so we are providing you with some extra information. Below you’ll find a set of factors that customers might value in choosing a dog sharing service. I’ve given scores out of 100 for both Dog Pool and Borrowmydoggy (where 100 is very good performance and 0 is very poor). You can use this information to create a Strategy Canvas to explore the current situation and also map a future scenario if you are thinking of creative new ideas for strategy. You may want to change the factors and the scoring, if you want, based upon your analysis.

Factor Dog Pool Borrowmydoggy

Price (lower price=higher score) 80 65

Service Offering 65 80

Profiles Quality 50 80

Insurance 0 75

IT system / website 65 85

Policy Guidance and Instructions 80 60

Dog Loving Brand 95 75

Online Community 85 60

Local Community 75 50

Visibility of Leader 75 60