discussion 4

How does Nike Communicate? Nike uses different forms of communication when it comes to promoting.

1. Advertisement - Nike's goal is to reach large populations of customers as possible. Advertisements make this possible. Although very effective, advertisements for the companies can be costly. However, the success of the nike brand has proven that their methods of advertisement have been very beneficial and lucrative.

2. Personal selling - Store front. Store personnel are trained to sell the product and provide assistance to the customers. The more knowledgable salesperson are about the product, the greater chance that they will encounter a sale. Personal selling contributes to the purchasing process leading to profitability.

3. Direct marketing - Nike uses salespeople to approach organizations to promote their products; prime example sports organizations via both professional and educational. Having those established ties targets certain realms of customers urging them to buy the product.

4. Sales promotions - Special offers given to token customers; rewards and savings programs. Sales promotions drive demand from customers as they are motivated to continue to purchase items based off of the rewards and promotions that they receive.

5. Public relations - Bringing awareness to social issues as a means to include the brand's social responsibility in an effort to communicate to target audiences. The connection between the two helps to develop an understanding of the brand thus resulting in promotion.

6. Social media - Social media is self-explanatory. Social media has the power to take company promotion to the next level.

7. Endorsements - Famous athletes generate customers due to the famous affiliations with the brand.

8. Slogan - Just Do It. The just do it slogan is the central being to nike.