Marketing plan

MARKETING PLAN PART 1

Part 1, you will be required to (1) write an executive summary of the company Company: Petco

Product/Service: Petco Rewards Program

Description: Petco will launch a new rewards program for customers that will reward them for their

loyalty. Customers will be able to sign up for the program online or in-store and will receive benefits

such as exclusive discounts, free shipping, and early access to new products. Customers will also be

able to accumulate points with every purchase they make which can be redeemed for future

purchases (HASSAN,2021).

Reason for Selection: This product/service will help Petco retain customers and increase customer

loyalty. Additionally, it will help them stand out from competitors who do not offer a rewards

program. By offering customers exclusive discounts and rewards, Petco will be able to increase their

revenue and remain competitive in the pet supply market.

(2) write up a company overview that should include the mission statement and background of the

company. Petco Reward program See the tasks below for further information.

Task 1: After I have approved your product or service for a real company, you will then write an

executive summary of the company. Table 2.2 on page 57 in Chapter 2 lists the purpose of an executive

summary and Appendix 1 includes a sample executive summary.

Task 2: When you have finished writing the executive summary you will then write up the company

overview. The company overview should be a brief background of the company and its mission (you can

create your own or use the current mission statement ~ remember to cite/reference if you use the

original mission statement).