assignment 2

USING the links provided for you below, but your best source is the PowerPoint slides for each case which I uploaded for you, read each powerpoint attachment for each section to answer the questions required for each (highlighted in yellow for each section), make sure the answers are professional and on point to what it is asking you, answers are on the PowerPoint slides.

Industry analysis

Readings:

· Porter M. (2008). The five competitive forces that shape strategy, Harvard Business Review. 86(1): 78-93.

· Industry Analysis. Encyclopedia of Small Business. http://www.referenceforbusiness.com/small/Inc-Mail/Industry-Analysis.html

Questions:

1. What are the five forces?

2. According to Porter, what’s the significance of analyzing the five forces?

3. What are the steps in conducting industry analysis?

Time Warner

Readings:

· PwC. (2016) Entertainment & media industry trends. http://www.strategyand.pwc.com/perspectives/2016-entertainment-media-industry-trends

· Fox, M. (2014). Time Warner’s Jeffrey Bewkes CEO confident about strategy. CMBC. http://www.cnbc.com/2014/12/09/time-warners-jeffrey-bewkes-ceo-confident-about-strategy.html

· Smith, G. (2016). Jeff Bewkes thinks cable’s future is fine. Bloomberg. http://www.bloomberg.com/news/articles/2016-08-02/jeff-bewkes-thinks-cable-s-future-is-fine

· Pressman, A. (2016). AT&T’s Time Warner deal makes strategic sense but price may be too high. Fortune. http://fortune.com/2016/10/22/att-time-warner-strategy-vs-price/

· Littleton, C. (2017). Time Warner CEO Jeff Bewkes talks AT&T strategy, WB shakeup, CNN growth. Variety. http://variety.com/2017/biz/news/time-warner-jeff-bewkes-warner-bros-first-amendment-1201951054/

Questions:

1. What is special about competition in the entertainment & media industry?

2. What are the biggest threats to Time Warner?

3. Based on a five forces analysis, what strategies would you recommend for Time Warner?

Resources based view

Readings:

· Collis, D. & Montgomery, C. (2008). Competing on resources. Harvard Business Review. 86(7): 140–150. https://www.os3.nl/_media/2008-2009/courses/icp/collis_-_competing_on_resources.pdf

· Denning, S. (2012). What killed Michael Porter’s Monitor Group? Forbes

http://www.forbes.com/sites/stevedenning/2012/11/20/what-killed-michael-porters-monitor-group-the-one-force-that-really-matters/#45e10be7733c

· Resource Based View http://www.managementstudyguide.com/resource-based-view.htm

Recommended reading:

· Resource based view of the Firm by Jay Barney. https://www.youtube.com/watch?v=-KN81_oYl1s (4 min. 23 sec.)

· Leih, S.; Pozner, J.; Barnett, M. Media darlings and media demons: the buffering effect of media reputation on firms’ post-scandal recovery

Questions:

1. How is the resource-based view different from Porter’s industry analysis?

2. What are the limitations of Porter’s industry analysis?

3. What are the characteristics of VRIN? What is the use of VRIN?