1 and 3/4 pages assignment Miss Professor

Write 1 page about

I- Blank Canvas Overview of the business (Business description is attached)

1-Unique value proposition

For (target customers)

•Who (have the following problem)

•Our product is a (describe the product/service)

•That provides (cite the breakthrough capability)

•Unlike (reference competition “ Groupon”)

•Our product/solution (describe the key point of differentiation))

2-Problem/Solution

3-Unfair Advantage

4-Customer segments (College Students and business owners)(briefly)

5-Channels (AppStore/Playstore)

1/2 page about the following

II. Summary of Market Segmentation Scheme (College Students and business owners)

Here is the Business description

“Point’N’Save is a mobile application geared towards mainly students to help them save money for entertainment such as going out to eat, movies, etc. The way how it works is students earn rewards for going to local businesses around their campus, check in through the QR code at the business and earn points that they can redeem for discounts or free things. This mobile application will not only help students save money but also help businesses by driving more student traffic to them.”