mktg 496

Company:

La Casita Restaurant

Established business in Yucca Valley

Relationships, networking

Advertisements

No food discounts or give a ways 

Question:

Current Product/Service problem to solve

Problem Characteristics

Problem effects on stakeholders

Why is it important

Example:SWOT Analysis

Internal Factors

Strengths

Small local business

Good location for travelers

Clean and tidy

Informal setting and atmosphere

Weaknesses

Higher price than the competition

Offer products that can be found in same style restaurants

Set menu for mexican delicacies that will not always cater to everyone’s wants and needs

Not in a crowded, busy area