Business 520

From the list below, choose a subject you would like to research. This will be the topic of your thread:

· Long-term customer loyalty and relationships

· Global marketing

· The importance of marketing research

· Defending the practice of social media marketing

Threads:

· Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.

· In at least 600 words, discuss your topic by addressing the following items:

. Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).

. Examine at least 1 practical application/example for your topic.

. Formulate a question about your topic that your classmates will respond to.

. Have a separate heading for each of these 3 sections.

. Use two scholarly sources in addition to the course textbook.

Replies:

· You must respond to at least 2 of your classmates’ threads with a reply of at least 250 words. Your replies must do the following:

· Answer the question posed in the thread.

· Respond to the practical example in the thread by sharing a practical example that differs from the one in the thread.

· Reference at least 1 scholarly source for each reply.

Note about Responses: Seek to understand your classmates’ threads (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic. Submit your thread by 11:59 p.m. (ET) on Thursday and your replies by 11:59 p.m. (ET) on Sunday of Module/Week 4.