2 page summary of the article need in 9 hours

What's This Lesson All About?

 This lesson will examine one of the most important concepts in sales......understanding the buyer. Consumers purchase about 70% of our country's goods and services, and businesses about 30%. However, the amount of money spent is significantly higher for businesses.This chapter looks specifically at business buyers and business-to-business sales. Unless we take the time to truly understand the business buyer's needs and wants, and the buying process, our job as a professional sales rep is incomplete and we will have failed to build the trust we need.

https://www.youtube.com/watch?v=8LmaQaBMqd8&feature=youtube_gdata_player

https://www.youtube.com/watch?v=2C-2v99paQM&feature=youtube_gdata_player

https://www.youtube.com/watch?v=uffqIou110c&feature=youtu.be

Find an article related to customer expectations as it relates to sales/marketing. The article should be long enough, probably 2-3 pages minimum, so that you can write a 1-2 page summary of the article (Word doc.), double spaced. relating key points to the lesson. The last paragraph of your summary should be your own personal thoughts about the subject matter in the article.  Include the article title and where you found the article (example: Yahoo news, Rolling Stone Magazine, etc.).Grading will be based on the rubric or grading guide below.