case analysis need in 12 hours

What's This Lesson All About?

 "Old School" tactics of strong-arm selling are disappearing and many factors are driving professional selling towards a relationship,trust based approach.  Conducting sales in an ethical manner is a key to building trust and a long term relationship with a buyer.  Professional sales people know that without trust,  winning the account is next to impossible, so all of their actions must coincide with building trust.

How to build customer trust

https://www.youtube.com/watch?v=lH4-HMDTmH0&feature=youtube_gdata_player

I'd like to give you a couple of thoughts

.Ethical behavior is not always

black and white which makes it difficult sometimes to judge.

.Every industry. has its own standards as to what is ethical or not ethical in a selling situation so

.please keep this in mind as you go through the case

.It may seem.0:42At first reading that this is a

.a simple case

.But I can assure you that there are many hidden complexities.