Direct marketing 2

DM211

2/11/20

Scratch & Grain baking, natural and organic baking kits. Homemade baking with individually packaged and labeled wholesome quality ingredients. My recommendation to the founders Leah Tutin and Taya Geiger, to get their product off the ground or to build their customer base through direct marketing is first to affirm their target market. Their target market is adults aged 30-60, not really binge on sweets and children with healthy lifestyles and middle/upper-middle class. Then do a SWOT analysis to illustrates their strengths, weaknesses, opportunities, and threats. The strategy I suggest is face to face marketing since their product is bakery; they have to let the customer taste it first. What they can do is go around the neighborhood and give them samples. Another one is television marketing. They can show the audience their process of making the cookie because their primary product object is natural and organic.