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Running head: DIVERSITY ISSUES AT GOOGLE

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DIVERSITY ISSUES AT GOOGLE

Diversity Issues at Google

Managing a Diversity Workforce

Jeff Rover

Rasmussen College

Google is an American Multinational National Technology company headquartered in Mountain View, California. The company was founded by Larry Page and Sergey Brin in 1998 and specializes mostly in internet related services, computer hardware, online advertising and search and cloud computing. Google.com is the most visited website in the world according to Alexa the company that monitors web traffic while Alphabet the parent company of Google maintains a dominant presence in all areas that have to do with software and computing.

According to Statista, (2016) Google had 72,053 full time employees as of 2016 2% of whom are black, 35% Asian, 4% Hispanic and 56% white. Of these 31% are women and 69% are men (Google, Diversity 2017).

Recently the company has been involved in a diversity scandal in which an engineer of the company published a manifesto that claimed that women in particular were not suited for tech jobs because they were more oriented towards caring for other beings. The author of the manifesto went on to claim that the diversity efforts instigated by the company were more likely to fail and the fact that things have never improved for women for so many years despite the many opportunities available to them was proof of the fact that any endeavors towards improving the situation were bound to fail.

The situation is a problem for the company because the contents of the manuscript went against the stated mission and objectives of the company. Google styles itself as a company that is all inclusive and one that seeks to reflect and accommodate the different shades of America. At the same time should the manifesto was against some of the laws of the United States such as the Equal Employment Act of 1972 and the Civil Rights Act of 1964 and 1968 all of which prohibit discrimination based on sex, age, race, disability or nationality.

As concerns the wellbeing of the employees many Google employees reacted angrily at the contents of the manifesto. Varian & Masunaga (2017) point out that the most affected were women who reported cases of sexual harassment, job dissatisfaction and disillusionment following the publication. The impact for the company would be low work morale, a test to its principles. At the same time, it some people in the company shared the same sentiment with the author of the manifesto which went to show that gender based discrimination is perhaps entrenched in the company.

But Google leadership moved swiftly to condemn the manuscript and fire the writer in a show of solidarity with the women and committed to diversity. If Google hadn’t corrected the issue, it would have sent the wrong message to its many employees who see it as a company which keeps its word on matters that have to do with diversity. At the same time if Google indeed did discriminate against women as the manifesto would have suggested, the company would face law suits because it would be breaking several laws such as the Civil Rights Act.

References

Diversity - Google. (2017). Retrieved from https://www.google.com/diversity/

Varian, E., & Masunaga, S. (2017). Here's what Google workers are saying about an employee's controversial diversity manifesto - LA Times. Retrieved from http://www.latimes.com/business/technology/la-fi-tn-google-diversity-reaction-20170807-story.html

• Number of Google employees 2016 | Statista. (2016). Retrieved from https://www.statista.com/statistics/273744/number-of-full-time-google-employees