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MKT 500 Final Project Milestone Seven: Marketing Strategy—Distribution Guidelines and Rubric Overview: In this milestone, you will describe the channels of distribution structure you will use to get your product or service into the market. This milestone is due in Module Seven. In doing so, be sure to identify:

 The rationale for the structure you have selected.

 How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?

 What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?

If you will have a sales force (or someone who assumes the selling function), discuss the selection, compensation, training, and management of your sales staff. If, on the other hand, you are selling directly to the end user (direct channel), also discuss this here. If you are providing a service to your target market, you fulfill the responsibilities of a direct-channel service provider. You will probably not use intermediaries (i.e., wholesalers, brokers, retailers, etc.). Instead, describe how you will provide the services that you will offer your target market. (Note: The product description section describes what you will provide). As a service provider, describe your physical facility, how you will deliver your service, and other aspects that suggest you are taking that which is intangible and making it tangible.

Rubric Guidelines for Submission: Your paper must be submitted as a 3- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Incorporate at least two scholarly resources.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Marketing Mix/ Distribution Strategy

Identifies and accurately discusses the rationale for the selected distribution strategy

Provides a description of the “Distribution” portion of the marketing mix; however, it is not appropriate for the product or lacks clarity and detail

Does not provide a description of the “Distribution” portion of the marketing mix

30

Marketing Mix/ Distribution Channel

Dynamics

Discusses how to work with channel members to assist them in promoting the product and also discusses what channel members should expect

Only marginally discusses how to work with channel members to assist them in promoting the product, and lacks detail

Does not discuss how to work with channel members to assist them in promoting the product

30

Marketing Strategy: Relation

Describes how the product marketing strategy specifically relates to the company’s strategic focus, culture, and current business processes

Describes how the product marketing strategy relates to the company’s strategic focus, culture, and current business processes, but description is cursory or missing key components

Does not describe how the product marketing strategy specifically relates to the company’s strategic focus, culture, and current business processes

20

Application of Marketing Principles

All marketing principles are applied correctly and authentically

Most marketing principles are applied correctly and authentically

Marketing principles are applied incorrectly or not authentically

10

Incorporation of Scholarly Sources

Incorporates at least two properly cited, scholarly resources that reflect depth of research

Incorporates at least one properly cited, scholarly resource

Does not incorporate any properly cited, scholarly resources

5

Mechanics Errors of grammar, organization, and style are marginal and rarely interrupt the flow

Errors of grammar, organization, and style are limited enough that the paper is still able to be understood

Errors of grammar, organization, and style make the paper difficult to understand

5

Total 100%