Personal Reflection: Problem Solving in the Workplace

Evaluating the role of social media in terms of global branding : The cases of Facebook, Twitter, and Instagram Comment by Dr. Alshboul: Any specific product

Proposed topic Comment by Dr. Alshboul: Which theory will you be using in this research

Evaluating the role of social media in terms of global branding: The cases of Facebook, Twitter, and Instagram (Irbo & Mohammed, 2020). Comment by Dr. Alshboul: How this topic is related to your program? Comment by Dr. Alshboul: Revise your topic

In today’s technological era, the social network has evolved into a conceptual part of the everyday life of an individual. Various industry reports reflect that social networking is acted as a communication medium where consumers of their brands reflect their habits, opinions, tastes, and experiences (Ince, Rojas, & Davis, 2017). This broad realm of communication where consumers connect with other users along with providing essential options regarding that product will be determined the brand image of the company. The study will evaluate the importance of using social media based on a global perspective to develop brand image and ensure business consistency. Maintaining business consistency would assist the management to raise desired profit for the business.

Method Comment by Dr. Alshboul: Why applied research? What are you going to create? We use applied research if you are going to create/develop an artifact.

Applied research method will be integrated for conducting the research. The applied research method comprises either qualitative or quantitative method or following both the qualitative and quantitative method. It has aimed to solve the particular issue through adding the discipline field. The collected data will be used for solving the potential issue. Comment by Dr. Alshboul: Based on reading the whole paper, this is not applied research. Comment by Dr. Alshboul: What is the issue of your study? What is your research problem?

Population like to address

As the research follows both the quantitative and qualitative method, survey would be conducted for meeting the research goal. Comment by Dr. Alshboul: Survey for quantitative Interview for qualitative If you want to use both methods, then the research will be called a mixed-method study

Quantitative

The target population for the research will be 240. For a 5% of margin of error and 95% confidence level, the sample size will be 150. The retail consumers will be selected who have bought product from digital shopping. MS Excel will be used for interpreting the data. Comment by Dr. Alshboul: What is the size of your population Comment by Dr. Alshboul: We use Excel to analyze data not to interpret data

Qualitative

The researcher wants to perform experimental trials on a small population like ten respondents of managers of Asos, the famous apparel company. By interviewing these ten managers, research will determine how to use social media for branding. Simple random sampling will be employed for the study to derive statistical assumptions about the population (Irbo & Mohammed, 2020). The goal of this study will represent the impact of social media marketing actions on global brand image. In addition, the aim of this study will analyze the influence of brand awareness. The research population contains customers who follow the brands with the most significant social score based on social media brand operations on communication channels such as Facebook, Twitter, and Facebook, Instagram. Randomization is the most suitable way to lessen the consequences of possible confounding variables.   

Background 

The organizations have started developing their brands through social media as the consumer purchase decision have changed from traditional shopping to online shopping due to recent covid 19. Due to the impact of covid 19, everything moves in online mode, so individuals need to use social media for their promotions. This research will be performed to describe whether social media marketing affects brand awareness, brand image perception, and brand loyalty among consumers.

Connection to the topic

Updated global branding methods such as Facebook, Twitter, and Instagram describe the future options for the companies. I am also a social media user, and it is very interesting to explore the role of social media and how the company uses social media tools to attract consumers.

References Ince, J., Rojas, F., & Davis, C. (2017). The social media response to Black Lives Matter: How Twitter users interact with Black Lives Matter through hashtag use. Ethnic and racial studies, 40(11), 1814-1830. Irbo, M., & Mohammed, A. (2020). Social media, business capabilities and performance: A review of literature. African Journal of Business Management, 9(14), 271-277. Jones, A., Walters, J., & Brown, A. (2020). Participant Recruitment in Social Work: A Social Media Approach. Social Work Research, 4(44), 247-255.