Mgmt 6

Please copy & paste the URL below into your browser's address bar and click the return key. (or simply click on the URL)

http://www.plugincars.com/risks-using-hybrid-sales-forecast-growth-electric-cars-128566.html

 Read the article and answer the following questions:

1. Discuss the dangers of using consumer market data to forecast.

2. How have firms forecast the demand for other new products, like color TVs or HDTVs?

3. What could have a major impact on buyers’ behavior?