Disney final project

MBA 599 Strategic Management Strategic Management Case Project

· Description & History

· Mission & Vision Statements

· EFE & CPM Matrix

· IFE & Financial Ratios

· Alternative Strategies

· Recommended Changes

· Swot Analysis

· BCG Matrix

· Evaluation & Conclusion

· Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and three content groups—Studios, General Entertainment and Sports

· Founded by Walt Disney and Roy Disney

· Established on October 16th, 1923, in Los Angeles, California.

· Competitors: Twenty-First Century Fox & Six Flags

· CEO: Bob Chapek

Mission Statement:

· "The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company".

· Vision Statement:

· "To be one of the world’s leading producers and providers of entertainment and information".

(The Walt Disney Company, 2020).

( CPM & EFE Matrix )

( IFE & Financial Ratio Matrix )

( SWOT Analysis )

( BCG Matrix )

( Financial Statements )

· Capitalizing on growth opportunities

· Product Development

· Market development

nded Changes

· Pricing

· Focusing on different target markets

· Focusing on innovative technologies

· Introducing new merchandise

· Growth over the years

· Evaluation of the current organizational structure

· There is always room for improvement