Walt Disney Assignment 5 and 6

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“Resources and Capabilities” (also known as Strengths)

S 1Development of streaming platforms

Resource 1 Capability 1
DISNEY + The walt disney company is creating a streaming platform which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Fox, Hulu and National Geographic, Disney + would be the only streaming platform with original Disney content on the internet and also the platform announces that some special features will be publish only there. Capacity to monopolize to manage a streaming platform in order to provide the popular content in the industry and position it in the same price range as netflix (biggest streaming platform) and their streaming competitors, offering (Disney, Pixar, Marvel, Star Wars and National Geographic).

S2:Technological innovation resources

Resource 2 Capability 2
The Walt Disney Company has bought XGen technology seeking to create Arbitrary Primitive Generator technology for the creation of computer-generated fur, feathers and foliage. This technology will reflect dynamic changes in the production and quality of films through time, allowing it to continue innovating in every production. Ability to provide higher quality movies and effects, realism in every animated film, being a key differentiator in production among their competitors.

XGen Technology

XGen second example

S3:Creation of experience for customers through time

Resource 3 Capability 3
Disney owning sports Channel, such as Fox, ESPN and covering Olympic ceremony as well as streaming the whole event, beneficial for Olympic (2020) and Winter Olympic games 2022 Ability to create an environment full of emotions, allowing customer to have an experience based on known stories and deliver them to the public in every aspect of the company ,The Walt Disney Studios will be able to manage and adapt to any public in the industry, focusing later one recreate it on film industry content basing on Olympic winter Games ( such a as Cool running and miracle).

Competitive Advantage Opp + Strengths

Opportunity 1

NATR (Network Address). Every company will be required to publish and maintain a catalogue of overseas programs approved for streaming and “family friendly” content in China.

R1- DISNEY +

The walt disney company is creating a streaming platform which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Fox, Hulu and National Geographic, Disney + would be the only streaming platform with original Disney content and 90% of family friendly content.

C1-Capacity to monopolize to manage a streaming platform in order to provide the popular content in the industry and position it in the same price range as netflix (biggest streaming platform) and their streaming competitors, offering (Disney, Pixar, Marvel, Star Wars and National Geographic).

Strength

CA 1: Development of streaming platforms

R2-The Walt Disney Company has bought XGen technology seeking to create Arbitrary Primitive Generator technology for the creation of computer-generated fur, feathers and foliage.

This technology will reflect dynamic changes in the production and quality of films through time, allowing it to continue innovating in every production.

C2- Ability to provide higher quality movies and effects, realism in every animated film, being a key differentiator in production among their competitors.

Strength

Opportunity 2

Al face-generation, created a neural network algorithm in Nvidia called “StyleGen” can generate a completely new, highly realistic face from scratch, applied to anime characters, cartoons, etc.

CA 2: Technological innovation resources

Opportunity 3:

Increasing demand for content by years 2022 due to Olympic Winter Games will take place in Beijing, allowing film industry to grow.

R3- Disney owning sports Channel, such as Fox, ESPN and covering Olympic ceremony as well as streaming the whole event.

C3- The Walt Disney Studios will be able to manage and adapt to any public in the industry, focusing later one recreate it on film industry content basing on Olympic winter Games ( such a as Cool running and miracle).

CA2: Ability to diversify audience.

Strength

STRATEGIC ACTIONS

SA1: Produce unique songs and sell the licensee to Beijing winter games in order to make diffusion of their stories.

O1: NATR (Network Address). Every company will be required to publish and maintain a catalogue of overseas programs approved for streaming and “family friendly” content in China.

S1: Winter games in Beijing had shown interest in acquiring a licensee for a Disney song for example when one of the 10 official songs Beijing used was eerily similar to "Let It Go,"

Opportunity for Disney + to transmit winter games using original songs allowing to recreate content based on the events.

Type: Horizontal

Reasoning: Ability to make diffusion of original content.

SA2: Internal investment (R&D) to create Style Gen/NVIDIA next generation technologies for film production.

O2: Increasing demand for Al face-generation: Neural network algorithm that can generate a completely new, highly realistic face from scratch, applied to anime characters, cartoon, etc.

S2: The Walt Disney Company has bought XGen technology seeking to create Arbitrary Primitive Generator technology for the creation of computer-generated fur, feathers and foliage, reflecting dynamic changes in the production and quality of films, realism effects in every animated film.

Key differentiator in production among their competitors.

Type: Vertical

Ability to own main technology outsourced by our biggest competitors in east Asia and already owning second biggest technology in the industry, licensing it to companies in the region, reducing our competitors rivalry. Key differentiator in production among their competitors.

SA3: Internal investment into development of “Disney all stars” for use in this platforms: Play Station 4, Xbox, Nintendo for Winter Olympic Games 2022.

O3: Increasing demand for content due to year 2022 Olympic Winter Games will take place in Beijing.

S3: Disney owning sports Channel, such as Fox, ESPN and covering Olympic ceremony as well as streaming the whole event ability to manage and adapt to any public in the industry, focusing later one recreate it on film industry content basing on Olympic winter Games ( such a as Cool running and miracle).

Type: Horizontal

Reasoning: Ability to cover the most important event in Asia and monopolize its marketing.

Reducing threat of substitutes for movies, owning both (video games and movies).

Strategic and financial objectives

SA1: Produce unique songs and sell the licensee to Beijing winter games in order to make diffusion of their stories.

SO1: Having a more powerful brand name than rivals and increasing revenue for sale of new products introduced within the next five years.

FO1: A approximately 9 percent increase in annual revenues

5F: VRIN: Reduces all five forces.

SA2: Internal investment (R&D) to create Style Gen/NVIDIA next generation technologies for film production.

SO2: Having a broader or deeper technological capabilities than rivals.

FO2: Annual increases in earning per share of 5 percent

5F: Reduce the Power of Rivalry,Power of New Entrants, and Power of Substitutes.

SA3: Internal investment into development of “Disney all stars” for use in this platforms: Play Station 4, Xbox, Nintendo for Winter Olympic Games 2022.

SO3: Having a wider product line than rivals.

FO3: Profit margins of 2 percent and annual increase in the after-tax profits of 2.4 percent

5F: Reduce degree of rivalry, new entrants, supplier power.