International Business

LReeves

Disney-FinalPaper-10pages.docx

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The company is Disney (International Business)

Research paper

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeOrganization

5 pts

Information is logically organized as to enhance the reader’s understanding of the information

4 pts

Information simply follows the outline of the assignment

3 pts

Information is somewhat organized but lacks cohesiveness

5 pts

This criterion is linked to a Learning OutcomeGrammar, Spelling, Punctuation

5 pts

No errors in grammar, spelling, and punctuation that distract the reader from the content

4 pts

3-4 errors in grammar, spelling, and punctuation that distract the reader from the content

3 pts

5-6 errors in grammar, spelling, and punctuation that distract the reader from the content

5 pts

This criterion is linked to a Learning OutcomeLength/ Quality

5 pts

Individual sections of paper total 9-12 pages long. Quality and quantity are verifiable.

4 pts

Individual sections of paper are the minimum number of pages required (9). Quality is evident.

3 pts

Individual sections of paper are one page shorter or longer than requirements

5 pts

This criterion is linked to a Learning OutcomeMechanics

5 pts

APA format is used for citation of references

4 pts

APA format is used for citation of references but 3-4 errors are present in format of references

3 pts

APA format is used for citation of references but more than 4 errors are present in format of references

5 pts

This criterion is linked to a Learning OutcomeIntroduction/ Exec Summary

30 pts

Clear explanation of the topic and justification of the selection of industry/ country

25 pts

Explanation of the topic and justification of selection of industry/ country is adequate

20 pts

Some explanation of the topic. Some attempt to justify the selection of industry/ country

30 pts

This criterion is linked to a Learning OutcomeSection I

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection II

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection III

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection IV

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeDescription of criterion

Conclusions/ Recommendations

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

The paper should be structured as follows:

1. Introduction and overview This should include a paragraph or two providing context for the specific industry and main themes of the report.

2. Company profile This section includes basic identification of the company, current products, competitive and marketing situation, reasons to consider the internationalization, and the goals for the foreign markets.

3. Firm strategy

· What international strategies does this firm use? Provide support for your answer.

· What internal characteristics of the firm support the use of this strategy? Analyze the firm's strengths and weaknesses.

· Do you think this is an ideal strategy for this firm? Why or why not? If not, what do you recommend? Assess the firm’s external environment for opportunities and threats. Who are its greatest competitors globally and/or in specific countries?

4. Firm structure

· What organizational structure is used in this firm? Provide support for your answer.

· Is an ideal structure for this firm? Why or why not? If not, what do you recommend?

5. Ethical and Legal Issues

· Identify the ethical and legal issues faced by this firm when operating in other countries. Support with examples.

· Provide recommendations on how these issues can be managed using biblical principles.

6. Recommendations and Conclusion

· Given the data and analysis, what should the firm do to maintain its position globally?

· What new markets/countries should it consider?

· Provide some conclusions about international management based on your findings.

Reports should be 9 to 10 pages (double-spaced in 12-point font) excluding cover page and references. At least 10 reputable references must be cited and referenced.

The International Strategic Analysis will be graded as follows:

1. Content – 70% This is the most important part of the strategic analysis. This shows a student’s ability to apply international strategy concepts to an MNE. Thoroughness, accuracy, and keen analysis are key in this paper.

2. Ethical and Biblical principles -- 10%. Students must apply ethical and biblical principles when analyzing a firm’s internationalization strategy. Examine if the firm appears to operate on biblical principles.

3. Process – 20% This refers to readability, flow, logic, organization, professional look, and writing mechanics of the report. Reports should be clear, concise, structured in a logical fashion and easily readable, with a logical flow of thoughts and ideas. The paper should be devoid of spelling and grammatical errors. Correct use of APA format is expected

Research paper

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeOrganization

5 pts

Information is logically organized as to enhance the reader’s understanding of the information

4 pts

Information simply follows the outline of the assignment

3 pts

Information is somewhat organized but lacks cohesiveness

5 pts

This criterion is linked to a Learning OutcomeGrammar, Spelling, Punctuation

5 pts

No errors in grammar, spelling, and punctuation that distract the reader from the content

4 pts

3-4 errors in grammar, spelling, and punctuation that distract the reader from the content

3 pts

5-6 errors in grammar, spelling, and punctuation that distract the reader from the content

5 pts

This criterion is linked to a Learning OutcomeLength/ Quality

5 pts

Individual sections of paper total 9-12 pages long. Quality and quantity are verifiable.

4 pts

Individual sections of paper are the minimum number of pages required (9). Quality is evident.

3 pts

Individual sections of paper are one page shorter or longer than requirements

5 pts

This criterion is linked to a Learning OutcomeMechanics

5 pts

APA format is used for citation of references

4 pts

APA format is used for citation of references but 3-4 errors are present in format of references

3 pts

APA format is used for citation of references but more than 4 errors are present in format of references

5 pts

This criterion is linked to a Learning OutcomeIntroduction/ Exec Summary

30 pts

Clear explanation of the topic and justification of the selection of industry/ country

25 pts

Explanation of the topic and justification of selection of industry/ country is adequate

20 pts

Some explanation of the topic. Some attempt to justify the selection of industry/ country

30 pts

This criterion is linked to a Learning OutcomeSection I

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection II

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection III

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection IV

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeDescription of criterion

Conclusions/ Recommendations

30 pts

Coverage is exhaustive and contains references for every items addresses

25 pts

Coverage is complete and contains significant references

20 pts

Coverage addresses some of the issues and is mostly opinion with insignificant references

30 pts

My NOTES:

Disney inc. international

Disney is a famous brand known by millions of people with their most famous mascot being Mickey Mouse, a bipedal cartoon mouse that has been on TV. Since before we had color television and yet a five-year-old kid today can recognize and point him out. The reasons for this are their products that come in many different forms such as TV. Shows, movies, amusement parks, and much more. Disney main competition is other family friendly companies with similar ideas such as Nickelodeon which also has many forms of entertainment such as shows, movies, and amusement parks.

I believe they should further their international expansion. Disney has the upper hand on this because of their purchase of other companies such as Star Wars which has a better appeal to an adult audience and has influence from other countries like Germany. A famous character that has been bought by Disney in recent years gives it a chance to further increase their audience. They have also increased the diversity of their character in the creation of Moana, Meredith, and Ariel, which all come from outside of the company’s home country. I believe if they did decide to do an international expansion right now their goal would to make an original character in the countries they choose to market in like making an Italian character for Italy and getting enough popularity to be a household name so they can have specific marketing for individual countries.