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Discussion Topic 1

Think of a significant purchase that you made recently – for example, computer, clothes, services (e.g., travels), etc.

Describe your experiences from the time you thought about buying it to the purchase. Also describe your post purchase experiences and the factors that affected levels of your satisfaction. 

·  Pre-purchase experience:

·  Purchase experience:

·  Post-purchase experience:

Assignment 1

Think about brands that you have a strong attachment for. 

Describe each type of relationships – self-concept attachment, nostalgic attachment, interdependence, and love. In doing so, you can describe these four relationships using 1 to 4 different brands as you wish.