discussion

Discussion 1

The marketing tool  I reviewed from the Marketing Marvels Podcast was the ClearVoice tool. The ClearVoice tool is a tool that allows an owner of a platform that produces many different kinds of content to be able to efficiently organize and manager each different component. The tool develops a real time updating calendar so that the owner is able to track the progress of each assignment, whether it is in the editing stage or draft stage. Furthermore  Content creators are able to see due dates, editors are updated real time of when drafts are submitted.

The Clear-view tool also allows the owner of the platform to upload personas of their target audience. This allows the content creators to better understand the audience of what they are developing the content for. 

Lastly, Clear-view gives companies who are in need of content creators a marketplace to purchase content through a contributor network. Through this network platform owners are able to hire and pay contributors as well as build professional networks for future work. 

Overall, Clear-view is a way for content producers to stay organized for content campaigns or initiatives by connecting them with a network of contributors while maintaining transparent deadlines and tracking of tasks. 

Question

Review the post and what you like about this tools and how the tools could help marketers improve in the key areas outlined in the infographic.