E-Commerce and Mobile Technologies

Retail visibility means that customers are able to see the product a business is selling. In order to receive an outpour of inbound a business must increase the product visibility and recognition. Retails can use both e commerce and mobile technology to increase visibility.

Ecommerce

It is also referred to internet commerce or electronic commerce, it is the purchasing and selling of good and services using the internet and conveying of money and data to perform these transaction (Lee, 2010). Generally e commerce is the selling of products online or any transaction done online. With e commerce expanding drastically due to high demand of online purchasing.

Convenience and easiness

Customers are able to buy products when they are still at home. This gives them a lot of times to “window shop” different product then buy. Transaction is also easy.

Attract new customers with search engine.

Since tradition retails visibility is mostly achieved through branding and building secure relationships, with ecommerce use traffic that come from search engine. Makin the search engine for the business available in e commerce website will help.

Ecommerce helps keeping an eye on customers purchasing habits. It makes it know which products are bought frequently, location of customers buying particular goods and the good with slow selling rate. This makes it for the business to come up with module of satisfying their customers’ needs and building a long lasting relationship with a strong bond.

Gives satisfied customers chance to sell business products. Customer’s good reviews and ratings on business products enables them to share the products with others which will later increase sells to other new customers.

Business will be open 24*7/365

Running ecommerce website all time through, entrepreneurs enjoy the business timing. Through this way the number of sales are boosted due to no time limit.

Improvement of brand awareness

Developing of pages that are indexed by search engine crawlers helps to improve business website search engine optimization and boost the target customers in business’s site.

Mobile technology

This is the use of mobile phones for cellular communication and harvesting the necessary to help improve retail visibility. It involves understanding the different interfaces, by differentiating customers target context and the results the devices have of customers’ path purchase (Deans, 2005).

Beacon technology

This is due to improve interaction between and its customers. It helps to identify where the employees are during shifts giving the manger the visibility to ensure the staffer are where they are needed most.

Discussion2

E-Commerce is nothing but the Electronic commerce along with the mobile technology,   which is used for trading in form of products or services through internet. E- Commerce has induced into many technologies such as m-commerce, electronic funds transfer, Internet marketing, supply chain management, transaction through online, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It uses web and have interaction through e-mail, mobile devices, social media, and telephones and many mobile applications (Tarasewich, & Nickerson, & Warkentin, 2002).

            E-Commerce is mainly seeing at the sales part of a business. It has facilitate the financing and payment apps for transaction of money through the online. It is considered as one of the effective way of doing the business. In this type of aspect there may be having or may not be having the physical appearance.

            AS an IT professional we can say e/commerce is nothing but a market place where a person can buy or sell the products over the internet. It utilize the entire scope of products and sale over online from start to the end. E-commerce tools include computer platforms, solutions, applications, servers and many software formats manufactured by e-commerce service providers and purchased by merchants to increase online sales (Tarasewich, P., & Nickerson, R.C., & Warkentin, 2002).

To have more profits and sales in a business we have to follow some ways for example,

The mind of the retailer should be more on the consumer:

            Many are using push notifications and emails to alert the consumer and to grab the attention of the customer which is not done in before era. By promotions and offers given to a customer many business are seeking the attention directly at their home screen using the smart phone technology. By using these technologies they are giving updates to the customer. They are providing the promotions for a new sales. Increasing the items which are more going on as like by the customer. By providing the attractive offers compare to other competitors we can grow the more sales and attain profits (Agrawal, 2017).

Providing the personalization standard to customer:

            There is no new in the personal shopping experience of a customer. But here we are increasing the personalization standards by using the technology. Who want to make a base for customer that to be loyal here we have to use the more popular methods and by using the e-commerce technology many are providing the automated services with a personal assistant.

The e-commerce sites are adapting a new customer service standards to provide better services for the customers. We cans this in other words as meet the customers in various channels that are used by them. We have to use brand websites, email, Facebook, Twitter and even Instagram to connect with the customers. Many e-commerce sites are connecting customer using these branded websites as the platforms. Most of the product which we are selling should be branded items and they should be provided with minimum price compared to other to have the more profit.  This chance is attained for customers by having the smart phone technology and social media to discover more about brands which they have not come across before. The stores which are down the street can now set up online shop and offer global access to its products (Agrawal, 2017).