3 Discussions

1) Discussion Question 1

1. Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children. 

2. a. www.kelloggs.com 

3. b. www.fritolay.com 

4. c. www.warnerbros.com 

5. d. www.crayola.com 

6. e. www.nabisco.com 

7. f. www.barbie.com

2) Discussion Question 2 - (CLOs covered: 3)

Pick two stages in the household life cycle. Describe how your marketing strategy for the following would differ depending on which group was your primary target market. 

1. a) Minivan 

2. b) Razors 

3. c) Broadway show 

4. d) Casino

3) Discussion Question 3 - Not every business situation requires the use of teams! Provide some examples that demonstrate when and when not to use teams.