Discussion Question: Chapter 3 & 4

Chapter 3 Understanding the Community Administering the Program and Chapter 4 Policies, Goals, and Strategies

Explain the importance of having the communications director as part of the district’s leadership team. What should a communications director be expected to contribute as a member of the leadership team?

As it relates to a school shooting  https://www.cnn.com/2018/02/23/us/florida-school-shooting/index.html?no-st=1519469705

How was the communication as it relates to what you have learned in Chapters 1-4?  Peruse Chapters 9 and 10 and discuss the role of Crisis Communication played as it relates to the Florida School Shooting and determine whether the school community received communications about School Services and Special Events.

Visit the American Association for School Administrators (AASA) website-Policy and Advocacy.  Review the 2018 Policy Document.  Is there anything in place for Public Relations?

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