Discussion Question #5

Discussion Question #5

Please respond to this week's question after you read chapter 5.

Now, that you have all read chapter 5 and understand the basics of qualitative research methods, please explain what type of exploratory research would you suggest in the following situation (and explain WHY)?

The Situation:

A research project has the purpose of evaluating potential brand names for a new pesticide. What type of exploratory research you will conduct and why?

Chapter 5 of book: https://reader2.yuzu.com/reader/books/9780357463703/pageid/0