report of case study

Discussion of Findings

Analysis of data gathered through interviews and survey disclosed that requisite marketing strategies should be implemented by Passion Connect. Analyzing the fractions of Indian’s population that subscribed to passion connect, we found out that the platform of passion connect was not popular. This was evidenced by our questionnaire administered. 60% of our respondents said they have never heard of passion connect (see Figure 3.0). 25% of the respondents said the site was somehow popular and 15% said the site was popular. This finding should that Passion Connect would have to devise vital strategies to gain more traffic on its site. The Co-founders can put in place marketing, affiliate marketing, and brand advocates to promote the awareness of Passion Connect.

Figure 3.0

We also gathered data on the usefulness of Passion Connect’s website to consumers. From our analysis, we found that 13% of our respondents said the site was very useful (see figure 3.1). 15% said the site was not useful, 10% and said it was useful and 62% said the site was somehow useful. These findings showed that Passion Connect could gain a competitive advantage if good marketing strategies are put in place.

Figure 3.1

Based on our findings on the usefulness and popularity of Passion Connect, we recommend below strategies;

1. New users should have 3 months free trial of Passion Connect’s site. All functionalities should be accessible for one month. This would help new users to know what the site is about and develop an interest in paying a premium after expiration.

2. Use of Celebrities (those in non-traditional career paths) to create brand awareness.

3. Passion Connect should reduce the subscription fee by 15%.