A Managerial Approach To Marketing Unit 4 Discussion Board (RESPONSE)

STUDENT: TARA SANDERS

Executive Summary 

  The human resource department recruit, develop and retain quality employees for organizations and corporations. At Coca-Cola, the HR team plays a similar role by managing organizational personnel through recruiting, promotion, dismissal, and demotion processes. The HR team at Coca-Cola attracts talented employees through its open and desirable organizational culture. Afterward, the team focuses on effective recruitment and selection strategies to ensure competent, devoted and committed people placement in the workforce. The Coca-Cola HR team adopts motivational and leadership styles that develop employees through coaching and mentorship (Irefin & Mechanic, 2014). These approaches facilitate the improvement of employee performance and the realization of overall organizational objectives. The HR team must align the strategies with labor market trends by ensuring attracting of qualified and competent employees and providing appropriate conditions for employee retention. Moreover, the HR team periodically monitors and evaluates employee performance to identify weaknesses and effect corrective actions to attain company objectives and strategic goals. 

    This report outlines Coca-Cola's HR strategies and practices that attract and retain qualified and competent employees. It introduces the company background previewing the report in its introductory section. Subsequently, this report elaborates on preferable and proven recruitment and selection processes deployed by Coca-Cola Company. Moreover, the report outlines job specifications and descriptions for different job categories at Coca-Cola. It will illustrate how the company's management cooperates with the HR team to manage new and existing employees. Consequently, the company management and HR teams have human resource management skills (Irefin & Mechanic, 2014). However, this report highlights skin differences between leaders and managers at the company's managerial echelon. Despite Coca-Cola having effective human resource strategies and HR teams with competent professionals, this report suggests ways the company can use to lead diverse workgroups and teams. The report contained recommendations for the company to motivate its workforce using motivational techniques that enhance its position to attain its strategic goals and objectives. Furthermore, the report recommends implementing conflict management strategies among parties in the organization structure. 

Irefin, P., & Mechanic, M. A. (2014). Effect of employee commitment on organizational performance in Coca-Cola Nigeria Limited Maiduguri, Borno state. Journal of Humanities and Social Science, 19(3), 33-41